Yet another brochure has landed on my desk inviting me to learn the tricks on how to sell successfully. I wonder how many people will take the bait this time. The motivation circuit in fact is full of sales people who, for a hefty fee, will explain how they hit the big time and offer to share their tricks.
Well, here is some advice for free: this approach never works. Most people don’t want to be tricked and don’t want to trick others. What they do want is an honest and open relationship because good selling is based on delivering what you said you would.
As customers, we are crying out for sales people who are proactive, take the time to listen and understand us, match our needs effectively with our products and … read more by subscribing.
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