Lessons for sales teams from an elite sportsman

By / / Attitudes & Behaviours, Coaching, Competition, Education in Sales, Networking, Sales Leadership, Success

As part of our team’s regular coaching and development, a couple of weeks ago  Franco Crismann, one of Barrett’s BDMs went to a senior management business event at the MCG (Melbourne Cricket Ground) where Brian Lake, former Hawthorn/Western Bulldogs AFL footballer, spoke about maintaining a winning culture at work. Here is Franco’s report and reflections on the session:

“We had a room filled with C Level managers who were listening to a sports star talking about business and maintaining a winning culture at work, and I noticed them nodding in agreement. This, to be honest, surprised me.

What I …

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Why Marketing can’t fix a Sales Problem

By / / Attitudes & Behaviours, Business Acumen, Entrepreneurship, Marketing, Sales Results, Success

When sales start to dry up or the business doesn’t seem to be getting traction with customers, many small to medium (SME) sized businesses will usually turn to Marketing in the first, and often only instance, as their preferred solution to fixing poor sales results.

Why? Because many people have been taught to think they have a marketing problem when they actually have a sales problem.

As a result, many start-ups and SME businesses have failed to get traction and then fallen over because they didn’t address their sales problem with the right sales solution, instead relying on marketing.

Unless you are an …

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Lessons from Introverts on how to be better salespeople

By / / Attitudes & Behaviours, Brain Science, Neuroscience, Sales Culture, Sales Talent

Last week I wrote about the value that engineers, technicians, scientists and mathematicians can bring to the world of selling into the 21st century. I mentioned their qualities of analytical thinking, problem solving, their deep knowledge base, among other things. I also referred briefly to the traits of introverts, ambiverts and extroverts.

As mentioned it has been a long held belief that extroverts made the best salespeople; the gift of the gab, being charming and persuasive, telling a good story, people oriented and friendly, and all that.

However, the qualities of introversion and ambiversion are proving, in some or …

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Why engineers, technicians & scientists might make the best salespeople in the 21st Century

By / / Attitudes & Behaviours, Complex Selling & Transactional Selling, Innovation, Sales Driven Organisations, Sales Pioneer, Sales Talent

It has been a long held belief that extroverts made the best salespeople; the gift of the gab, being charming and persuasive, telling a good story, people oriented and friendly, and all that. However, given the complexity of our world and the ever increasing need to make well informed decisions and manage risk before we buy, our warm, chatty, convivial friends may need to learn a lesson or two from the more ambiverted/ introverted types many of whom are deep thinking techies, geeks and nerds. More about the value of introversion in next week’s piece.

Let’s look at the merit of …

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The difference between Cheap & Frugal Customers & how to deal with them

By / / Attitudes & Behaviours, Education in Sales, Sales Skills, Sales Tips

Today, many clients whether they are B2B (business) or B2C (consumer) are looking to save money. Why? Times are uncertain, markets and demographics are shifting, there is a wide variety of choice, and it’s much easier for buyers to make product comparisons and compare prices. It is said that we are currently under the influence of a buyer’s market, and some buyers can and do drive a hard bargain.

At the same time, businesses are seeing their margins eroding so they’re putting more pressure on their salespeople to hold their margins and deliver value. That’s not always easy, especially if we …

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Why cultivating the quality of Discernment leads to better sales outcomes

By / / Attitudes & Behaviours, Ethics & Values, Life Skills

In this busy, cluttered and complex world the ability to make good judgements is becoming increasingly important. That is why I have been encouraging myself and others to cultivate the quality of Discernment.

What is discernment?

Discernment is the quality of being able to grasp and comprehend what is obscure[1]. It comes from from Old French discerner (13c.) “distinguish (between), separate” (by sifting), and directly from Latin discernere “to separate, set apart, divide, distribute; distinguish, perceive,” from dis- “off, away” (see dis-) + cernere “distinguish, separate, sift” (see crisis)[2].

‘Applying the wisdom of our intuition to discover what is …

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The new ABC of Sales – Always Be Coaching

By / / Attitudes & Behaviours, Coaching, Sales Coaching, Sales Leadership, Sales Management

Many of us may recall the 1992 film Glengarry Glen Ross that depicts two days in the lives of four real estate salesmen and how they become desperate when the corporate office sends a trainer, Blake, to “motivate” them by announcing that, in one week, all except the top two salesmen will be fired.

Blake, played by Alec Baldwin unleashes a torrent of verbal abuse on the men as his form of training and one of his most infamous lines is ‘ABC – always be closing’.  This infamous line has become synonymous with some sales motivational speakers and some industries as …

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How to create a positive buying experience

By / / Attitudes & Behaviours, Brand & Reputation, Customer Service, Sales Driven Organisations

To attract new clients we need to create a positive buying experience for them.

This usually involves a combination of marketing activities and a salesperson in the first instance.

To retain clients we need to create another positive buying experience for them, and another and another, and another.

This usually involves more than just the salesperson, this can now involve a whole range of people from those who deliver, assess, implement, design, customise, coach, facilitate, create whatever has been purchased, to those who handle customer service enquiries, those in credit departments managing payments, those in chat rooms rendering tech support …

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Sales Trend 6 – The Sales Curator™

By / / Attitudes & Behaviours, Complex Selling & Transactional Selling, Sales Skills, Sales Trends

Sales Trend 6 from the Barrett 12 Sales Trends for 2016 Report is ‘The Sales Curator™’.

A new sales capability is required in this information overloaded world. No longer are salespeople seen as the purveyors of information they once were in the 20th century, 21st century salespeople now need to be experts at sifting and sorting information for their clients and prospects.

They need to have in-depth knowledge about what they are selling, how it fits into a system, how it affects their clients and what is and isn’t relevant to each client situation. Like an expert museum …

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Women in Sales & Sales Leadership Research – Calling on you to be part of this project

By / / Attitudes & Behaviours, Sales Research

Calling on women and men in sales and sales leadership roles to be a part of our Women in Sales & Sales Leadership Research(now closed).

Ten years ago Barrett undertook specific research into women in sales, which underpinned Sue Barrett’s ‘Sell Like A Woman’ concept. The initial 2006/07 research project aimed to understand the experiences of women in sales: their challenges, successes, experiences, and selling styles.  Over 150 women in sales and sales leadership participated in the research and shared their experiences. The initial results were interesting. Here are some of the demographics findings from 10 years ago:

  • A vast majority of …

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