Unethical Self-Promoters – how a few bad apples spoil it for everyone

Welcome to part 2 on Unethical Self-Promoters which is inspired by a recent tweet by Pepper Bismol (@Gurl_getreal) who accurately described the real and dire consequences of a ‘few bad apples’:

‘The current usage of a ‘few bad apples’ bothers me. A few bad apples spoil the barrel. If you put a rotting apple in with three dozen good one, every adjacent apple will be rotting withing days.

‘A few bad apples’ does NOT mean ‘we have a good barrel but, oh well, sometime bad things happen’. ‘A few bad apples’ …

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Unethical self-promoters walk amongst us – be very aware

This is Part 1 of a 2-part series on Unethical Self-Promoters.

Back in 1988, I was introduced to a body of research* that focused specifically on the concept of self-promotion, prospecting, and new business development, and the learned behaviours and attitudes that give rise to the fear of self-promotion and sales call reluctance. This body of research was an illuminating, eye-opening, life changing experience for me in many ways – it was a key catalyst that helped kick-start the work I do today. Since then I’ve had the privilege of introducing tens of thousands of people to this research that includes …

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Listening beyond self interest to achieve a fair exchange of value

Back in 2012, I wrote the article – Are you really listening or just waiting to speak – which resonates with salespeople and leaders and gets them thinking about how well, or not, they really listen to others and how comfortable they are with silence and creating the space for others – in this case, their clients – to be heard and understood.

As we say in the Selling Better Manifesto, Selling is about creating a fair exchange of value between buyer and seller; it’s about mutual prosperity. For that to happen, we need to …

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Rebuilding Leadership for a Better Normal

Sales Trend 5 from the Barrett 12 Sales Trends Report for 2021 looks into what business leaders need to stop, start, and keep doing to rebuild leadership for a better normal.

At a local level, throughout 2020, we’ve seen many businesses, their leaders, employees and customers go through tremendous personal and economic pain while others have prospered and gone from strength to strength.

Taking the lead in such an unprecedented time of chaos and uncertainty means that business owners, boards and C-suite leaders including sales leaders simply have no option but to continue to work through all their choices, …

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I’m in sales, you’re in sales, we’re all in sales

When my eldest son was eleven, he said to me ‘Mum I don’t believe everybody lives by selling something’. I said, ‘That’s interesting, why do you say that?’ and he started to try to persuade and convince me as to why this statement wasn’t true. So I said to him ‘by you trying to persuade and convince me why this isn’t true, aren’t you trying to sell me something?’ To which he said ‘Ahh, I get it Mum.’

Yes, we are all in sales, one way or another.

If you have ever tried to initiate contact with a person …

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Sales Strategy – more than tactics & incremental growth

Corporate, business, and marketing strategies are often too broad, or too focused on either financial or brand results only as to offer any clear direction to a sales team. Which means the support, focus, direction, standards, and mission of a sales operation is often reduced to little more than generating more business at better margins.

Because of this broader focus on the bigger picture, sales strategies all too often become a series of tactical activities that do little more than support marketing. In the end all that this achieves is making sales an expensive, frustrating exercise with salespeople …

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The 8 Sales Management Essentials

Most sales managers have sales experience. It makes sense from a career path perspective – you’re good at selling so your next logical career step is into sales management.

However, this is where the logic usually comes unstuck because selling and sales management are not the same thing.

Like a lot of salespeople learn selling by default – they fall into a sales career rather study and learn it by design – the same goes for sales management. Sales management is the least trained area of the management disciplines. Like selling, too many sales managers are left to fend for themselves, often …

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Welcome to the age where less is more

Sales trend 4 from the Barrett 12 Sales Trends Report for 2021 is about the unexpected changes that COVID brought about in relation to brands.

By guest author Ben Peacock, Founder of Australia’s sustainability and brand purpose specialists, Republic of Everyone.

Meh.

Everything was going so well. Survey after survey was showing people’s concern for the environment was finally translating to sales of products that promised to help do something about it.

Recycled rubber sneakers, carbon neutral phone plans, cafes run by street kids…sustainability was seeing a boom the likes it had never seen before. …

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7 things you can do immediately to sell better now plus some extras

In September 2019 I wrote an article “7 things you can do immediately to improve your sales results in challenging markets” and while a lot has happened since, the core elements of this advice remain true. However, given the advent of Covid and the many lessons learned since, I’d like to include and emphasise the virtues of Trustworthiness, Cooperation and Gratitude because they underpin good business.

Many people’s perspectives and priorities have shifted in the last year beyond the mere matter of making money. They are closely examining their relationship to work, careers, each other …

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Are you treating symptoms or the cause? Doing sales assessment right

The competent carpenter’s saying is this: measure twice, cut once.

We know that selling is a complex role with many moving parts.

Producing great and consistent sales results as a salesperson and team is 80-90% reliant on Lead Indicators – the key Input Activities & Behaviours – the relevant knowledge, skills and mindset around sales & account planning, prospecting & new business development, solution selling & key account management, etc. that we, as professional sales people and teams, need to execute everyday on a consistent daily basis. The other 10-20% is reliant on the right sales strategy, sales processes & tools, training …

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