Better leaders. Greater impact.
Leadership involves building and maintaining a high-performing team, especially sales leaders. Anything that detracts from a leader’s ability to build and guide a team also detracts from their performance as a leader.
Our leadership assessments measure leadership effectiveness, providing leaders with objective feedback on their leadership styles and the impact they have on people around them. We do this using a range of psychometric assessments designed to gather deep insight into the sales leader’s capabilities. This allows us to interpret the data and recommend what to do next in order to succeed as positive leaders of the future.
Leader assessment and development solutions
Our selection of world-leading leadership assessments produce valid, reliable and actionable results. Designed specifically for selection, career management, guidance and development purposes, Barrett’s Leadership and Sales Leadership Development Reports support you to assess and improve leadership performance before making positive changes in the areas most relevant.
At Barrett, we are committed to helping sales leaders and their people assess, understand and develop their capabilities as it relates to selling better. We have developed a range of behavioral and business assessments, and simulation processes and work with a range of proprietary psychometric assessments. Explore our sales assessments or sales benchmarking solutions.
Speak to us about your sales assessment needs
Talk to us, your selling better advisory team, and we’ll be able to advise you on the best assessment solution for your business.
Case Study
Selling Better Case Study: How to do it properly
Industry: Banking/Finance/Agribusiness Type: Public
Successfully combined two sales operations that came together due to a business acquisition. The project lead a complete culture and mindset shift across the entire organisation to improve the customer experience and lift sales.

Sales Telemetry: Why Excellence Lives in 273 Micro-Steps
In 30 seconds The Problem: Traditional "hero" sales models are fragile and unscalable. Personality-driven approaches leave organisations vulnerable when stars leave, and oversimplifying complex B2B ...

The Simplicity Trap: Why Reducing Complexity Makes Selling Harder, Not Easier
In 30 seconds The Problem: Leaders confuse complexity with clutter. They think "making life easier" means cutting steps and removing structure. Result? They create a vacuum where chaos takes over. ...

31 Years of Selling Better: Why Your Seat at the Table Matters More Than Ever
In 30 seconds The Problem: Complex B2B sales requiring human relationships and risk navigation are being forced into transactional procurement processes designed to commoditize vendors and slash ...

Why Your Sales Playbook Needs a 2026 Upgrade
In 30 seconds The Problem: Most sales playbooks were built for a world that no longer exists. They're linear, assume predictable buyer paths and universal cold calling success, and were designed ...
