Our leadership team
We are not your typical ‘sales gurus’ or off-the-shelf sales trainers shouting at you to sell more. You won’t find any ‘rah rah’ around here. Instead we are a collegiate team of experienced business professionals with a ‘roll up the sleeves’ approach to getting the job done. And doing it exceptionally well.
Sue Barrett
MDRead more about Sue ...
Jobst Schmalenbach
IT, Geek, General ManagerRead more about Jobst ...
Jens Hartmann
Head of Learning & Development; Lead Trainer, Facilitator, Coach, Instructional DesignerRead more about Jens ...
Our Associates
The people helping us doing what we do best.
Ready to set a new standard in sales excellence?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper for all the right reasons.
Landing on the Hudson - Again. Leading Through Disruption
In 30 seconds The Problem: Global instability - geopolitical tensions, oil volatility, supply chain pressure - is creating real uncertainty for leaders, sales teams, and client-facing professionals. ...
The Sales Veteran’s Dilemma: Why the Best Keep Raising Their Game
In 30 seconds The Problem: Seasoned sales professionals with decades of results, relationships, and reputation often stall when new methodologies arrive - not from stubbornness, but from the very ...
From Vendor to Strategic Partner: Why Your C-Suite Seat Depends on It
In 30 seconds The Problem: If your sales conversations revolve around pricing and features, you're a vendor - easily replaced, first to be cut, and commoditised. C-Suite executives don't buy from ...
Navigating Committee Gridlock: Why Your Best Deals Are Dying in Silence
In 30 seconds The Problem: Enterprise deals now require 6-10 stakeholders to align, each with competing priorities and different risk lenses. Deals don't die from "no", they die from gridlock. Your ...
