Assess and re-architect your sales operations
Leading and managing a sales team and its operation involves managing a complex variable system that requires constant attention and considered action. Throwing salespeople in the deep end and expecting them to sell better with no clear strategy, value proposition and articulated sales process, or limited training and support is madness.
We work with CEOs and sales leaders to conduct a rigorous sales system review that will identify sales performance strengths and gaps. Using the data gathered, we provide focused sales strategies that give sales teams and their buyers’ orientation and direction. This includes visible, tangible sales frameworks and meaningful, customised training, our 70:20:10 learning model, and coaching ready to transform every customer experience and unlock new revenue opportunities.
The Barrett Sales System Review
Strategy review
Includes sales strategy, sales messaging, value propositions, stories, market segments and go-to-market action plans.
Process review
Includes sales processes, sales force structure, sales leadership framework, minimum sales standards of sales excellence and buying-selling-delivery value chain.
People review
Includes salespeople’s capabilities, accountabilities & KPIs, sales training content, L&D framework and program delivery, sales leaders’ capabilities in sales management and sales coaching.
Culture review
Includes fostering Selling Better cultures and improving the customer experience.
Complete review
For an all-encompassing review, explore our sales strategy audit & review solution.
Ready to rethink your sales strategies?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
Barrett’s Sales Strategy & Operations Model©
We use our world class Selling Better Sales Operating System to undertake all reviews. This enables us to effectively audit, benchmark, develop and implement focused sales strategies, build robust sales processes and develop world class sales teams – all supported by a Perpetual Learning Environment (PLE).
This results in focused action plans and quicker deployment of the right actions to help you sell better and win more, often in very tough markets.
Case Study
Selling Better Case Study: How to do it properly
Industry: Banking/Finance/Agribusiness Type: Public
Successfully combined two sales operations that came together due to a business acquisition. The project lead a complete culture and mindset shift across the entire organisation to improve the customer experience and lift sales.
31 Years of Selling Better: Why Your Seat at the Table Matters More Than Ever
In 30 seconds The Problem: Complex B2B sales requiring human relationships and risk navigation are being forced into transactional procurement processes designed to commoditize vendors and slash ...
Why Your Sales Playbook Needs a 2026 Upgrade
In 30 seconds The Problem: Most sales playbooks were built for a world that no longer exists. They're linear, assume predictable buyer paths and universal cold calling success, and were designed ...
What the Hell Happened to B2B Selling in 2025?
In 30 seconds The Problem: The B2B sales terrain fundamentally shifted in 2025. Cold calling stopped working for 71% of decision-makers under 40. Over 70% of buyers now use AI to research and shortlist ...
When AI Hallucinations Derail Your Sales Efforts
In 30 seconds Key Takeaways: The Problem: Salespeople relying on AI-generated intelligence without verification are creating dangerous blind spots. LLMs (Large Language Models) calculate the most ...
