Challenges
Marketing talks to groups. Sales talks to individuals. Buyers, even the ones with common requirements, have very unique and specific requests, and the broad approach taken in the traditional marketing segmentation falls short of the individual buyer expectations, desires and needs.
Sales risks missing the opportunity to tackle individual expectations if segmentation isn’t narrowed down to a micro market level. By taking a more three-dimensional view of segments we unearth deeper insights that can be used to focus on growth areas and eliminate unnecessary effort.
Our sales market segmentation services
Complete market segmentation
Our sales market segmentation questionnaire & workshop are designed to help identify how competitive an organisation is within its market segments and what steps need to be taken to ensure competitive viability. The process provides your sales and marketing teams with the opportunity to examine each market segment, sub-segment and micro-segment – from a range of perspectives. This 3D view uncovers key insights that can be leveraged to build detailed strategic and tactical go-to-market action plans.
Sustainable sales strategies
Sales strategy is a vital cog in the any sustainable modern businesses. Underpinning the business strategy, sales strategy should sit alongside marketing strategy as an equal partner in the building and driving of better business. Yet while sales strategy is vital to business success, it is often poorly understood and executed.
At Barrett, we work with our clients to deliver a robust and highly effective Sales Strategy & Operations System. One where marketing and sales work in a coordinated manner to drive exceptional business and sales performance.
Smarten your sales with micro segmentation
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.Contact Us
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper for all the right reasons.
31 Years of Selling Better: Why Your Seat at the Table Matters More Than Ever
In 30 seconds The Problem: Complex B2B sales requiring human relationships and risk navigation are being forced into transactional procurement processes designed to commoditize vendors and slash ...
Why Your Sales Playbook Needs a 2026 Upgrade
In 30 seconds The Problem: Most sales playbooks were built for a world that no longer exists. They're linear, assume predictable buyer paths and universal cold calling success, and were designed ...
What the Hell Happened to B2B Selling in 2025?
In 30 seconds The Problem: The B2B sales terrain fundamentally shifted in 2025. Cold calling stopped working for 71% of decision-makers under 40. Over 70% of buyers now use AI to research and shortlist ...
When AI Hallucinations Derail Your Sales Efforts
In 30 seconds Key Takeaways: The Problem: Salespeople relying on AI-generated intelligence without verification are creating dangerous blind spots. LLMs (Large Language Models) calculate the most ...
