Challenges
Marketing talks to groups. Sales talks to individuals. Buyers, even the ones with common requirements, have very unique and specific requests, and the broad approach taken in the traditional marketing segmentation falls short of the individual buyer expectations, desires and needs.
Sales risks missing the opportunity to tackle individual expectations if segmentation isn’t narrowed down to a micro market level. By taking a more three-dimensional view of segments we unearth deeper insights that can be used to focus on growth areas and eliminate unnecessary effort.
Our sales market segmentation services
Complete market segmentation
Our sales market segmentation questionnaire & workshop are designed to help identify how competitive an organisation is within its market segments and what steps need to be taken to ensure competitive viability. The process provides your sales and marketing teams with the opportunity to examine each market segment, sub-segment and micro-segment – from a range of perspectives. This 3D view uncovers key insights that can be leveraged to build detailed strategic and tactical go-to-market action plans.
Sustainable sales strategies
Sales strategy is a vital cog in the any sustainable modern businesses. Underpinning the business strategy, sales strategy should sit alongside marketing strategy as an equal partner in the building and driving of better business. Yet while sales strategy is vital to business success, it is often poorly understood and executed.
At Barrett, we work with our clients to deliver a robust and highly effective Sales Strategy & Operations System. One where marketing and sales work in a coordinated manner to drive exceptional business and sales performance.
Smarten your sales with micro segmentation
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.Contact Us
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper for all the right reasons.
Stop ‘Speaking Your Mind’. Start Winning
In 30 seconds Blurting out whatever’s on your mind might feel good for five seconds, but it can kill a deal, a relationship, or your reputation just as quickly. In business, brutal honesty without ...
Rebel Rebel Authenticity: Bowie’s Blueprint for Being Real in Business
In 30 seconds Authenticity isn’t soft: it’s a bold act of leadership. David Bowie’s evolution, especially during his Berlin years, shows how stepping out from behind the mask unlocks trust, ...
Humans-in-the-Loop: Selling Smarter with AI
In 30 seconds As AI reshapes sales, success hinges not on replacing people, but on partnering with machines. The “human-in-the-loop” model lets AI do the heavy lifting -analysing data, predicting ...
Why Leader-Led Learning Works: Lessons from a Standout Client
In 30 seconds In over 30 years of experience, we’ve seen that real cultural change comes when leaders take ownership and drive learning from the top. One standout client, a financial services organisation, ...
