Helping people and businesses sell better

What it is
Many sales organisations continue to be structured and operate as they have for many decades past. This lack of change is not because the structure, systems, processes and protocols are optimal, but rather because few sales leaders have been trained to re-design their sales organisations.
Conducting a sales audit and in the process identifying the Strengths, Opportunities, Faults and Threats (S.O.F.T.) facing the operation requires an independent assessment of the operation.
The Sales Audit is a health check that covers the 8 key areas of a strategically aligned sales operation (The Sales Atom) including:

  • skills
  • staffing
  • supervision
  • structure
  • standards
  • salaries
  • strategy
  • segments

With these 8 functional areas of the Sales Atom fully assessed, the organisation is able to re-align itself with present day demands of its customers and prospects. It is able to position itself effectively, relative to market and competitive forces and in the process it is able to deliver incremental value to its customers at the same time as sustaining its own growth and profit momentum.


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  • Outcomes you can achieve by working with Barrett:
  • Barrett's Portfolio of Consulting Services
  • lift business performance by designing the sales culture and business culture
  • design your ideal sales force
  • create a healthy,  productive, high performing sales team
  • embed more sustainable business practices that grow revenue
  • refresh your thinking, ideas, actions and results
  • develop career paths and succession planning
  • define clear performance expectations and more accountable performance management

Barrett's extensive portfolio of experience, skills and knowledge in the sales environment covers every aspect of all forms of selling, customer relationship and sales management, including...

  • Sales strategy consulting & development
  • Sales leadership mentoring
  • Sales force design and blueprints for development and selection
  • Sales leadership psychometric assessments for selection & development
  • Sales & customer perception research and mapping
  • Barrett also has a full suite of training modules & programs across the sales, service & sales leadership spectrum
  • Barrett Sales Blog
  • Barrett Videos
  • Testimonials - Clients
Go to the Sales Blog to see more articles.
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Sandy McDonald
It was lovely to meet you yesterday and, as you will read, your presentation was something of an epiphany for me.This is the first time I have written a post that is a mixture between reporting and my opinion. As such, I thought it appropriate to have your approval before posting it to my blog and throughout my groups in LinkedIn, including WNA.While it is really about what you made me think about selling, I do quote you and it is important that I have not misinterpreted what you had to say.You can read the post in our Media Center called Why you must blog post - The Principle of Fair Exchange and Value.
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