What it is
Many sales organisations continue to be structured and operate as they have for many decades past. This lack of change is not because the structure, systems, processes and protocols are optimal, but rather because few sales leaders have been trained to re-design their sales organisations.
Conducting a sales audit and in the process identifying the Strengths, Opportunities, Faults and Threats (S.O.F.T.) facing the operation requires an independent assessment of the operation.
The Sales Audit is a health check that covers the 8 key areas of a strategically aligned sales operation (The Sales Atom) including:
With these 8 functional areas of the Sales Atom fully assessed, the organisation is able to re-align itself with present day demands of its customers and prospects. It is able to position itself effectively, relative to market and competitive forces and in the process it is able to deliver incremental value to its customers at the same time as sustaining its own growth and profit momentum.