Tap into the power of a customer first culture
Being customer-centric means sharing an unequivocal belief that by demonstrating superior customer-centric behaviour, by investing heavily in making the customer’s experience unique and pleasurable, you will get increased support – and profits – from an expanding, loyal customer base. Yet many organisations do not make these expectations and links clear to their people who remain operationally focused and ‘disconnected’ from the customers. Through a range of engagement workshops, we help organisations enable and empower every member of the organisation to make decisions on the spot to address client’s issues and needs. This includes ensuring the brand stories, purpose, strategy, sales messaging and value propositions are all centred around the customers success and how their founders and employees helped their customers succeed.
Selling is now a team sport
Everybody in a business, organisation, or community group can affect its brands and sales results. We recognise that everybody lives by selling something and that selling is about the principle of exchange – the exchange of ideas, innovations, products, tools, concepts, feelings, money and value. Creating healthy and viable sales cultures in organisations is about encouraging and training everybody in the life skills that underpin sustainable and ethical selling principles and skills so they can forge legitimate business relationships which serve the environment, people, business and communities.
Creating Customer Centric Cultures Engagement Workshops
C-suite and senior management engagement sessions
Targeted to CEOs and sales leaders, these sessions are designed to guide participants to build a customer centric organisation from the top down.
Sales leadership engagement sessions
Align sales leadership goals and actions to ensure all managers have the tools needed to nurture a sustainable customer centric culture.
Sales teams engagement sessions
Using an inquiry based learning approach, your sales team will work together to formulate a culture where customer centricity plays a central role.
Whole of business engagement sessions
Designed to engage people at all levels, these sessions help people understand what good sales and service looks like and how to create a client centric organisation.
Start building a client centric organisation with Barrett
Talk to us, your selling better advisory team, for the best steps to achieve a true customer first organisation.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper.
Case Study
SCA Selling Better project unites state sales teams and creates a unique value proposition to increase market share
Industry: Media/Entertainment Type: Public
From declining share price and fierce competition to share price tracking north and united sales leaders leading the way, within 3 months.
Sales Telemetry: Why Excellence Lives in 273 Micro-Steps
In 30 seconds The Problem: Traditional "hero" sales models are fragile and unscalable. Personality-driven approaches leave organisations vulnerable when stars leave, and oversimplifying complex B2B ...
The Simplicity Trap: Why Reducing Complexity Makes Selling Harder, Not Easier
In 30 seconds The Problem: Leaders confuse complexity with clutter. They think "making life easier" means cutting steps and removing structure. Result? They create a vacuum where chaos takes over. ...
31 Years of Selling Better: Why Your Seat at the Table Matters More Than Ever
In 30 seconds The Problem: Complex B2B sales requiring human relationships and risk navigation are being forced into transactional procurement processes designed to commoditize vendors and slash ...
Why Your Sales Playbook Needs a 2026 Upgrade
In 30 seconds The Problem: Most sales playbooks were built for a world that no longer exists. They're linear, assume predictable buyer paths and universal cold calling success, and were designed ...
