A custom approach for results that stick
Change equals opportunity. Yet with change comes resistance and a whole host of challenges. At Barrett, we understand the conundrum of developing salespeople to a minimum standard of excellence while ensuring that investment in strategy, process improvement, training and other support activities provides not only an attractive return, but more importantly, produces sustainable results.
Our Selling Better approach includes effective change management programmes, calibrated and customised to each situation and delivered incrementally over time so our clients achieve maximum, lasting effect.
Sales transformation programs and services
Change management project plans and management
We efficiently plan and orchestrate your change initiatives, building a true commitment to change across all facets of your organisation.
Learning and development plans
Build mastery across the business by continuously developing the skills your people need to perform at their very best.
Sales strategy
Clear and unambiguous sales strategies and go-to-market action plans that clearly align your people and processes.
Market segmentation
Market segmentation and competitive profiling to position and differentiate your company while highlighting your competitive advantage.
Communication plans
Deliver clear, consistent and effective communications across the organisation to enable real, lasting change.
Realise the full potential of your sales transformation.
Talk to us, your selling better advisory team, for advice and guidance on your sales culture transformation.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper for all the right reasons.
Case Study
Sales Market Segmentation
Industry: Building/Construction Type: Private/Medium size
Sales market segmentation made the difference to the approach to market with a much better prepared team and more efficient sales and marketing efforts.
The First 5 Minutes: How to Stop Sounding Like a Vendor
In 30 seconds The Problem: Most salespeople sabotage their credibility in the first five minutes. They over-apologise, fill time with aimless small talk, or launch straight into a pitch deck. The ...
Does Sales Have a Seat at Its Own C-suite Table?
In 30 seconds The Problem: Sales is handed strategy, not invited to shape it. Excluded from executive decisions, frontline teams default to discounting and deference - the very vendor mindset leadership ...
Your best salesperson isn't in Sales. And they don't even know they're selling
In 30 seconds The Problem: Most organisations train only their quota-carrying salespeople, leaving 80% of their commercial talent - engineers, delivery, product, operations - without the skills to ...
Landing on the Hudson - Again. Leading Through Disruption
In 30 seconds The Problem: Global instability - geopolitical tensions, oil volatility, supply chain pressure - is creating real uncertainty for leaders, sales teams, and client-facing professionals. ...
