A custom approach for results that stick
Change equals opportunity. Yet with change comes resistance and a whole host of challenges. At Barrett, we understand the conundrum of developing salespeople to a minimum standard of excellence while ensuring that investment in strategy, process improvement, training and other support activities provides not only an attractive return, but more importantly, produces sustainable results.
Our Selling Better approach includes effective change management programmes, calibrated and customised to each situation and delivered incrementally over time so our clients achieve maximum, lasting effect.
Sales transformation programs and services
Change management project plans and management
We efficiently plan and orchestrate your change initiatives, building a true commitment to change across all facets of your organisation.
Learning and development plans
Build mastery across the business by continuously developing the skills your people need to perform at their very best.
Sales strategy
Clear and unambiguous sales strategies and go-to-market action plans that clearly align your people and processes.
Market segmentation
Market segmentation and competitive profiling to position and differentiate your company while highlighting your competitive advantage.
Communication plans
Deliver clear, consistent and effective communications across the organisation to enable real, lasting change.
Realise the full potential of your sales transformation.
Talk to us, your selling better advisory team, for advice and guidance on your sales culture transformation.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper for all the right reasons.
Case Study
The getting of sales wisdom
Industry: Banking Type: Public
Despite the GFC, the drought and a retracting market, this business unit grew by plus 8%.
Why Leader-Led Learning Works: Lessons from a Standout Client
In 30 seconds In over 30 years of experience, we’ve seen that real cultural change comes when leaders take ownership and drive learning from the top. One standout client, a financial services organisation, ...
Why Your Reputation IS Other People's Business AND How Not To Care
In 30 seconds Reese Witherspoon’s call to ignore others’ opinions promises freedom, but in business, reputation, shaped by what’s said when you leave the room, drives success. Harvard Business ...
Your Clients Don’t Want Your Product (And Why That’s Great News)
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NES Outshines NPS: The Key to Customer Loyalty in 2025
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