Navigate the modern buyer’s journey
Selling is one of the most complex functions in the value chain. Made more complicated by virtue of the fact that buyers are unpredictable. Many sales organisations fall into the trap of introducing systems, processes and protocols that often hinder, rather than help, the buyer’s journey. This is why it’s important to look at how your clients are buying and where they are making decisions on their buying journey.
Barrett helps organisations track and map the buyer’s journey. By investigating each touch point and interaction we can better align sales processes with the unique needs of your future buyers.
Our buyer’s journey solutions
Develop buyer’s journeys
Map out all the elements along the buyer’s journey and discover how your organisation can positively engage and influence buyers along the way. This helps everyone to understand your buyers’ journey and the steps you need to take to become a successful customer-centric organisation.
Social selling
Social selling is focused on individual sales professionals and aims to cultivate one-on-one relationships, rather than broadcast one-to-many messages. We walk your teams through social selling, guiding them to develop relationships as part of the sales process – offline via networks and industry bodies and online via applicable social networks.
Ready to map out your buyer’s journey?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper.
Case Study
Selling Better Case Study: How to do it properly
Industry: Banking/Finance/Agribusiness Type: Public
Successfully combined two sales operations that came together due to a business acquisition. The project lead a complete culture and mindset shift across the entire organisation to improve the customer experience and lift sales.
One Bad Apple: Why Your Team's Weakest Link Matters More Than You Think
In 30 seconds Watch who you let near your mind. Professor Will Felps proved what leaders have long suspected: a single toxic team member can reduce overall performance by 30 to 40 per cent, even ...
How to Sell Better using AI (no tech skills required)
In 30 seconds Many sales teams struggle with AI adoption despite promising stats showing 90% faster proposals and 30% higher email response rates. The gap isn't sales capability, it's practical AI ...
Gotta Plane to Catch - It's Actually True
In 30 seconds Don't fall off your chair, but I'm finally taking a proper 10-day holiday. It's been two years since my last major break, and I'll confess I'm really bad at taking time off. I'm good ...
Rebel Rebel Sound & Vision: Picking Up Weak Signals Leading into the Future
In 30 seconds "Tomorrow belongs to those who can hear it coming." David Bowie Bowie's genius wasn't just artistic, it was strategic. He launched BowieNet in 1998, pioneered music videos, and created ...
