Barrett has been publishing sales articles, Research Whitepapers, and Annual 12 Sales Trends Reports for several years and more recently has published 21 e-books on sales and sales management. Barrett has also a large library of Videos (YouTube channel).

Feature writers on a regular basis for some of Australia’s most prominent business media outlets such as BRW, Smart Company and more recently IPA’s magazine The Public Accountant, Sue Barrett is regarded by many mainstream business press publishers & editors as the most authoritative thought leaders reporting and commenting on the selling profession and sales operations in Australia today.

Sue’s aim is to keep business leaders, salespeople and the general population informed and up to date on the latest in sales operational effectiveness including articles on:
sales philosophy & culture; sales leadership management and coaching; sales forecasting, metrics & measurements; customer satisfaction indexing; sales psychology, neuroscience, resilience & mindset, sales recruitment & sales assessments;sales performance modelling & sales force design; sales strategy & sales structure; sales incentives & rewards; key account management, and more.

Below you find a mix of our large sales resources.

Testimonials

“Sue is simply the best writer on sales issues that I've ever come across. That reflects her highly organised thinking about sales issues and her drive towards solving real-world problems. She's also a delight to work with: constantly engaged and curious, highly commercial, always looking for the next solution. I've found her particularly insightful on sales within professional services. If I was looking for someone to build the skills of a sales team or an executive group, she would be my first call.”

David Walker Principal at Shorewalker DMS: Award-winning business, technology & economics publishing services

“We have done 4 follow-ups since the 3 day program which has been beneficial for recapping our learnings and consistent approach to client meetings or farm visits. I'm discovering changes in my sales approach (structure) and time management each month since the course. I have also got back into netball coaching since the course as I discovered this was missing in my work life balance and feel this was a result of setting personal goals which I had not done for a couple of years basically got a bit stagnate in my life. Overall the course gave me a timely refresh to my work & personal goals.”

Not namedRelationship Manager, 390+ B2B business banking sales team

“The Rural Muster project has taken the lead in facilitating a complete culture and mindset shift across the entire organisation to improve the customer experience and lift sales. In addition, I lead a competent sales leadership team who are coaching and leading from the front, and we have an outstanding sales score card. Barrett has provided us with robust sales systems, tools, resources and ongoing education to give us the ability to innovate, navigate and grow our business for the short, medium and long term. Personally, I got incredible value from working with Sue Barrett because

  • Sue is a future thinker who is highly tuned to the operating environment, innovations and disruptors that might influence our future
  • Sue is an absolute specialist in sales, proud of the profession, champion for customer centred selling
  • Sue has superior organisational and planning skills, sharp, maximises value from time, action orientation
”

Andrew SmithHead of Agribusiness, Rural Bank (now Head of Business Customer, Bendigo & Adelaide Bank)