Helping people and businesses sell better

Overview Sales Coaching

  • Become a Sales Coach
  • Sales Coaching Resources
  • Individual Sales Coaching
International studies report that if Sales Managers are better educated in sales management and coaching, their sales teams achieve higher performance and results.There is no more positive correlation found between frequency of sales management development and sales performance. Barrett is dedicated to developing effective sales managers and coaches. Our Sales Coaching Programme gives you everything you need to be an effective sales coach including...
  • Knowledge and skills to apply the 5 Sales Coaching Skills and Sales Essentials Field Coaching Guide
  • How to perform infield coaching, formal /strategic coaching, deal & sales process coaching
  • Reinforcing the sales protocols and skills for observed and unobserved coaching
Sales Coaching works best when it applied to tangible behaviours, skills, actions and outcomes. No longer do you have to guess about what to look for, what to ask and what to do to develop your sales people. That is why Barrett has developed the Sales Essentials Field Coaching Guide which gives real content to coach to focusing on...
  • Selling processes such as sales planning, prospecting, solutions selling, the sales call, etc.
  • Sales Behaviours including communication styles, and Sales Call Reluctance ® behaviours
  • Checklists such as 'Clues that improvement is needed', 'Questions to ask to uncover issues' and 'Suggestions for Improvement' are all documented for Sales Managers taking the guess work out of sales coaching
  • GROW Model, Powerful Coaching Questions, Active Listening Techniques, etc.
Barrett Sales Coaches can work one-on-one with salespeople to help them achieve sales mastery and, managers and leaders to be effective sales coaches and sales leaders. We only specialise in sales making our work focused and outcomes oriented. Sessions can be a mix of ...
  • Infield coaching (observations and feedback)
  • Formal /strategic coaching (bigger picture)
  • Deal & sales process coaching (skills and knowledge)
  • Sales management/leadership and sales strategy coaching
  • And anything else that is required

“Skilful and purposeful coaching has the greatest impact on individual performance, self-confidence and mastery. When opportunity meets talent great things can happen. If you have a supportive relationship with an experienced coach then you will gain greater insight into yourself and your business. That insight will inspire you to maximize your performance both personally and professionally.

I aim to remove any interference that limits the expression of my clients' full potential. At Barrett, we push boundaries to achieve the highest levels of satisfaction and insight within all relationships. We are motivated by seeing our clients successfully achieve their goals and we are passionate about supporting them to make that happen.”

Barrett coaches individuals to achieve self-mastery and trains managers and leaders to be effective coaches and leaders. Our purpose at Barrett is to give everyone access to the skills, processes, tools and personal insight so that we are all able to proactively and consistently excel in any situation. Since 1995, we have researched and synthesized a vast array of information and distilled it into practical easy-to-apply processes that you can use everyday to make decisions about how you work and relate with others.


Barrett uses a researched, outcome-oriented, solution-focused coaching methodology. Our coaches all have industry-recognised coaching qualifications or are registered psychologists. They each have 100+ field hours and have held senior management positions with organisations across a diverse number of industries. The team at Barrett abide by the International Coaching Federation (ICF) code of ethics. Barrett coaches are trained in 'best practice' coaching methodologies.

At Barrett we deliver six types of coaching solutions giving clients the knowledge, skills, confidence and platform to help achieve excellence:
  • Sales Coaching
  • Sales Management Coaching
  • Leadership & C-Suite Coaching: Senior Managers, Business Owners, CEO, CFO, COO, Directors & Board.
  • Coaching Training Programs (2): helps educate and train leaders and sales leaders to coach their teams effectively achieving outstanding transformation:
    1. Barrett Coach the Coach Training for Leaders (B-CTC.T4L)
    2. Coach the Coach Training for Sales Leaders (B-CTC.T4SL)
  • Follow Up Coaching: embeds training achieving greater ROI.
  • Creating Coaching Cultures and Strategies to get there.

A study based on interviews with coaching clients revealed a median Return on Investment of 700% from coaching. 
Source: ICF Global Coaching Client Study, Executive Study 2009

Imagine the strength of your business results if your leadership team were coaching their teams effectively?

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Wayne Besant, former Head Small to Medium Business (NZ)
Barrett has provided sales training and coaching around the Earning What You Are Worth program to some 85 frontline Managers with Small to Medium Business (SMB) in New Zealand.  The program has assisted our business develop a sales call program which has effectively lifted our business performnce around new customer growth.  Sue's style and personal commitment to our business has made a very positive impact on our business and greatly enhanced the skills of our Relationship management team. The program has effectively been around change management.  A direct focus on call reluctance, call programs, prospecting, seeking referrals are all necessary components for any business that has a sales culture.  Sue has directly influenced this development within SMB.  I would recommend Earning What You Are Worth to any business wanting to develop a sustainable sales culture within their salesforce
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