Sales on the University agenda? – The final results

By / / Attitudes & Behaviours, Sales Leadership, Sales Research

Sales has been excluded from the academic landscape, until now. Barrett is one of the first consultancies to ask the question: Should selling be studied at degree level at University?

Why?

Based on Barrett’s long standing involvement in sales and the development of sales professionalism, we wanted to fully understand how people think and feel about the profession of selling not being studied at Australian universities and business schools and how strongly they felt about its inclusion.

Specifically, Barrett wanted to delve into the perceptual reputation of the profession of selling within our communities and the “usefulness” of having sales qualifications at …

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Rethinking Sales Incentives – The Science of Motivation

By / / Attitudes & Behaviours, Sales Management, Sales Research, Success

‘Rethinking Sales Incentives’ was voted as the Number 8 Sales Trends for 2011. Incentive programs, commissions and bonuses have been synonymous with sales teams for at least the last 50 years. However throwing more money at sales teams to perform better, especially in these more complex and creative times may be a thing of the past. While the ‘carrot and stick’ approach has been reasonably successful for most sales teams in the twentieth century, especially when sales people were simply selling product, scientific research is showing if you …

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Should ‘Selling’ be studied at University?

By / / Coaching, Education in Sales, Sales Research, Sales Training, Self Development, Success

Barrett Research invites you to express your opinion about whether ‘Selling’ should be an applied academic degree. Please complete our Graduate Degree for the Sales Profession’ survey and voice your views.

With the profession of Selling becoming increasingly more complex involving many more variables and the shift from product being at the heart of selling to strategic relationships, collaboration, true value, sustainability and transparency now on the agenda we believe it’s time for ‘Selling’ to step out under the shadow of Marketing and MBA’s to have its own degree status. Recently I was invited to …

Should ‘Selling’ be studied at University? Read Post »

Knowing your business

By / / Business Acumen, Communication, Procurement, Sales Relationships, Sales Research, Sales Skills, Sales Training

‘Knowing your business’ was voted as the Number 3 Sales Trends for 2011. With business becoming more complex it should come as no surprise that clients want to work with business people who can sell, think about possibilities and create a work partnership with their businesses. However, our studies with hundreds of sales professionals and middle management sales leaders reveal that the level of business knowledge and commercial acumen is poor or non-existent in many cases. Often trained on product but not on business practices, many sales teams are falling short in delivering …

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Different sales assessments and how to use them

By / / Attitudes & Behaviours, Call Reluctance, Coaching, Emotional Intelligence, Ethics & Values, Prospecting, Recruitment & Sales Recruitment, Sales Assessments, Sales Culture, Sales Research, Sales Training, Self Development

If you wanted to, you could sit down for at least four weeks and complete 100’s of sales assessments and there would still be more on offer. This over abundance of sales assessments can be confusing because they are not all the same. If you do not know what you want to measure it will make looking for an effective sales assessment tool that much harder. Here are some questions that may help you select your sales assessments with more precision.

  • Why will this person sell? (Motives, Ambition, Goals)
  • Will this person sell? (Attitudes, Mindset, Not …

Different sales assessments and how to use them Read Post »

Planning for 2011

By / / Marketing, Sales Forecasting, Sales Measures - Inputs & Outputs, Sales Planning, Sales Research, Sales Training

Budgeting and developing strategy for 2011 should be near the top of your ‘to-do’ list right now or be bedded down already. People complain about being too busy and never having enough time, however if you do not make time for regular planning you will let everyone down.

Make time to work on:

  • Forecasting
  • Evaluating staff hiring and implementing staff development plans
  • Ensuring that your marketing calendar is planned through to June 2011 at a minimum

Right now we are working with several clients on their sales plans for 2011 as well as planning out their 2011 sales training schedule.

Here are …

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Noise Reduction part 2: Is too much information making you miserable and losing you sales?

By / / Attitudes & Behaviours, Call Reluctance, CRM, Sales Planning, Sales Research, Time Management

With information comes choice and without proper guidelines and filters in place, too much information and too many choices can lead to indecision. Indecision can then lead to paralysis making us unhappy, unproductive, and at worst, ineffective. In sales careers, or any role for that matter, too much information and the subsequent indecision is a real killer – in fact, making no decision is far worse than making the wrong decision.

Barry Schwartz, professor of social theory at Swarthmore College in the US and author of The Paradox of Choice states “too much choice is …

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Noise Reduction part 1

By / / Communication, Sales Research, Social Media, Social Sales

Noise Reduction was voted by you as the number 5 Sales Trend for 2010. About 20 years ago I was told that information was doubling every 5 years; 5 years ago it was every 18 months; 1 year ago it was every 9 minutes, so who knows how fast information is doubling now?

Many business leaders, sales people and many more are reporting information overload. Selecting what to take on board and what to leave behind will be critical for sales and business success in 2010 and beyond. It will also be critical for our …

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The coming together of sales leaders in Australia

By / / Business Acumen, Complex Selling & Transactional Selling, Networking, Sales Culture, Sales Driven Organisations, Sales Excellence Acadamy, Sales Leadership, Sales Management, Sales Research, Strategy

I recently had the opportunity to attend the inaugural Optimising the Sales Force Conference (osf2009, site not exist anymore), along with over 120 high level sales leaders across Australia. I was privileged to be part of the panel of international and local experts presenting on sales effectiveness where we explored the latest research on sales strategy, leadership, learning and development, sales management, sales people, and current market trends.

This was the first time in Australia we have had the opportunity to come together as a profession and share ideas and discuss important matters moving forward. There have, of course, been industry …

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Testing times when recruiting ‘good’ salespeople

By / / Recruitment & Sales Recruitment, Sales Assessments, Sales Research, Sales Talent, Uncategorized

When I consider how I spend my time professionally, I find it is often devoted to demystifying two things:

1. What is ‘good’ selling?
2. The proper use of psychometric assessments, especially in sales recruitment

Having written on the former on many occasions, I would like to dedicate this space to the latter – the proper use of psychometric assessments in sales recruitment.

To put this into perspective, my business has psychometrically assessed 40,000+ people in sales, business development and leadership roles using a variety of purpose built assessments. This has provided us with valuable insight into what assessments work best in …

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