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Welcome to the age where less is more

Sales trend 4 from the Barrett 12 Sales Trends Report for 2021 is about the unexpected changes that COVID brought about in relation to brands.

By guest author Ben Peacock, Founder of Australia’s sustainability and brand purpose specialists, Republic of Everyone.

Meh.

Everything was going so well. Survey after survey was showing people’s concern for the environment was finally translating to sales of products that promised to help do something about it.

Recycled rubber sneakers, carbon neutral phone plans, cafes run by street kids…sustainability was seeing a boom the likes it had never seen before. …

Welcome to the age where less is more Read Post »

Our Fragility Has Been Exposed. Now What?

Sales trend 2 from the 12 Sales Trends for 2021 Report is about what Procurement can do to help businesses become thrivers and survivors.

By guest author Ben Shute, CEO of Comprara

For Barrett’s 12 Sales Trends Report last year, my article – We change, or we burn – argued that the Bronze Age collapse was a warning we should heed. Due to the complex logistical nature of the procurement process behind the production of bronze, the world of the Bronze Age was highly interconnected and interdependent. A drought in the Indus Valley, for instance, …

Our Fragility Has Been Exposed. Now What? Read Post »

Has coronavirus made us more ethical consumers?

The pandemic has heightened our awareness about how we live, work, engage and consume.

But has it made us more ethical consumers?

Before we answer that question let’s first define what an ethical consumer is:

Ethical consumerism is a form of political activism based on the premise that purchasers in markets consume not only goods but also, implicitly, the process used to produce them. (Brittanica)

In other words, as ethical consumers we should be looking at the whole supply chain from sourcing of materials, to manufacturing, distribution and how we purchase, use, and dispose of our goods to see if it has …

Has coronavirus made us more ethical consumers? Read Post »

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2020 Sales Trends Virtual Event – The Time is NOW

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What a year it has been. 

On Friday 13th March, as we were observing the COVID-19 situation we decided to postpone the Barrett Annual Sales Trend Breakfast, planned for March 25th.

Nine months later, on 25 November, we hosted our event virtually. We explored the 2020 Sales Trends, which seem to be even more relevant now than when we wrote them. For our virtual event we assembled our …

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Win³ – tendering for you, your client and for the benefit of others

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Sales Trend 10 from the Barrett 12 Sales Trends Report for 2020 is about succeeding in tendering while remaining socially responsible.

This is a condensed version of Sales Trend 10, to read the original version you can download the report for free.

By guest authors Bidwrite

Can sustainable procurement really be delivered through competitive tendering?

To succeed in …

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What are we selling now in a post-consumerism world?

Sales Trend 6 from the Barrett 12 Sales Trends Report for 2020 explores the issues around consumerism, waste, and the role of sales in a post-consumerism world.

This is a condensed version of Sales Trend 6, to read the original version you can download the report for free.

What are we selling now?

Consumerism has been the main driver of economic growth and business performance, lifting people out of poverty since the late 1940s which saw many millions of people get access to amazing innovations in products and services that make their lives much more …

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We change, or we burn

Sales Trend 5 from Barrett’s 12 Sales Trends Report for 2020 delves into the role of procurement in generating change towards sustainability within an organisation.

By guest author Ben Shute, CEO – Comprara & Purchasing Index

Proverbs and anecdotes

When I was asked to contribute to the Barrett 2020 Sales Trends Report, the invitation posed a question: “With everything we need for positive change and progress available to us now, why wait for a crisis to secure our future?” Immediately, all the proverbs warning against change jumped to mind. “If it …

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Human-centred sales operations – Being Businessworthy

Sales trend 4 from the Barrett 12 Sales Trends Report for 2020 is about what being human-centred means for businesses.

All business people know the concept of being creditworthy. That’s about not losing other people’s money.

Enter the Business for Peace Foundation[1], established in 2007 in Oslo, Norway, which has developed the concept of Being Businessworthy.

Being Businessworthy means being human-centred and purpose-led.

This shift to a more holistic approach to doing business is having a profound effect on how businesses operate, including how they set up their sales teams, sales operations and value chains.

The latest research in …

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No, but actually… the time is now

Sales trend 3 from the Barrett 12 Sales Trends Report for 2020 discusses why climate action now makes good (business) sense and why it’s important to focus on achieving desirable outcomes and not just avoiding negative impacts.  

The following text has been slightly modified to cater for the changes that have taken place since it was first published. You can read the full version here.

By guest author TOBY KENT // Chief Resilience Officer, Melbourne

It is 2020, the year for which countries and businesses were all frantically setting climate change reduction targets less …

No, but actually… the time is now Read Post »

Sales Trend 2 – A better way of doing business

Sales trend 2 of the Barrett 12 Sales Trend Report for 2020 is about what businesses and sales teams can do now to start making a difference for people and the planet.

The time for talking is past. The planet and its inhabitants can’t wait any longer. Now is the time for decisive action.

Businesses and organisations can, and should, be part of the solution and support sustainable development, wellbeing and a prosperous future for all.

The blue print is here.

The navigation system is ready for deployment. The UN Sustainable Development Goals (SDGs) call for every business and organisation …

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