Welcome to the age where less is more
Sales trend 4 from the Barrett 12 Sales Trends Report for 2021 is about the unexpected changes that COVID brought about in relation to brands.
By guest author Ben Peacock, Founder of Australia’s sustainability and brand purpose specialists, Republic of Everyone.
Meh.
Everything was going so well. Survey after survey was showing people’s concern for the environment was finally translating to sales of products that promised to help do something about it.
Recycled rubber sneakers, carbon neutral phone plans, cafes run by street kids…sustainability was seeing a boom the likes it had never seen before. …
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