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Selling – a powerful agent for change

I live by the philosophy that everybody lives by selling something.

I also believe -I know- that Selling is a powerful agent for personal, social and political change.

Many people treat selling as a business function, which it is. However, they often see it as something done by others – those called salespeople. Yet when it comes to enacting any kind of change – personal, social, environmental, political – we need to embrace our inner salesperson to take charge and take action.

Knowing how to sell, ethically and honourably, is a game changer on every level.

We might have an idea or initiative we …

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Barrett Sales Trends 2022 Decarbonising Sales Operations

Decarbonising Procurement

In Sales Trend 5 of the Barrett 12 Sales Trends Report for 2022 guest author Ben Shute from Comprara talks about the role -and potential influence- of procurement in decarbonising.

By guest author Ben Shute – CEO, Comprara

Procurement Can Drive Decarbonisation

Hurricanes in the Philippines, cyclones in North and Central America, flash flooding in Afghanistan and, of course, bushfires in Australia. There’s no place in the world that isn’t immune to the devastating effects of global warming. As we draw inevitably closer to the 1.5°C increase in average global temperatures, things will only get worse. The …

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The Unsung Heroes of Brand Success

Recruiting and Retaining Salespeople

Many of our clients have been looking for salespeople over the last few months and their experience seems to reflect what the stats are saying: it’s taking longer to fill these positions and the turnover is higher.

Our sales teams are the primary human face of our organisation and so these are critical roles.

Let’s look at recruitment first 

Effectively predicting sales performance is critical to the success of any business, and using well designed, rigorous psychometric assessments as part of a sales selection process can really boost our chances of finding and retaining the right salespeople.

We have been using …

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Reminder: Everybody lives by selling something

Everybody lives by selling something

Within a business, this means that everybody needs to be an ambassador for our organisation. There needs to be recognition that everyone is in one of two roles: 1) actively involved in selling, or 2) supporting someone who is. Without sales there’s no business.

Selling is a human domain

Selling isn’t the domain of salespeople, it is a human domain. For those of us who have talents and capabilities we want to take to market we need to harness the competencies of human-centred, ethical selling practices. Without this essential set of life skills, we cannot …

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The Race to Zero

In Sales Trend 4 of the Barrett 12 Sales Trends Report for 2022 guest author Ben Peacock from Republic of Everyone explains what brands are doing to lower their climate impact and why it’s crucial that they do so.

By guest author Ben Peacock – Founder, Republic of Everyone

You might be too young to remember, but sometime in 2009 Cascade launched a beer called Cascade Green.

The bottle was green, the billboards were green, made of real plants growing where usually only ads would be, the beer was green – 100% carbon neutral – and it …

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Achieving a better ROI on Sales Training

It’s that time of the year again when businesses start budgeting for the next financial year, and with that many wonder how much they should spend in sales training. Of course, the answer to the question is different for each business, but using a simple example, here are 3 basic options currently widely available and the results you can expect from each:

  • Do nothing but expect improved results
    Hope is not a strategy.
    Investment: zero.
    ROI: uncertain
    This is still very common across businesses and prevalent in a number of industries because …

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    What is your top sales concern in 2022?

    In August 2020 I wrote an article about where businesses had been exposed during the pandemic crisis.

    At that time, having conversations with business leaders across Australia and internationally, we found the following 11 ‘cracks’ as the most common to have appeared in their sales systems:

  • CRM – The lack of quality and accuracy of customer data
  • No Sales Strategy – zip, nothing, zero
  • A reactive and short-term approach to sales
  • No proactive prospecting activity, capability, and discipline
  • Lack of support and training for sales team to help them keep selling while at different stages of lockdown
  • An overreliance on networking events to get …
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    Climate Risk and Governance

    Sales Trend 3 of Barrett 12 Sales Trends Report for 2022 looks at the risks that businesses need to consider regarding climate, and actions towards minimising their impact, energy transition, and what governments and consumers are expecting from them.

    By guest author Andrew Petersen – CEO, BCSDA

    This is a condensed version of Sales Trend 3, to read the original version you can download the report for free.

    A new era of corporate climate risk

    Over the past few years, the term “climate risk” has risen to the fore, taking up residency inside the world’s biggest companies, banks and …

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    Sales tips for uncertain times – Here’s how

    Uncertainty has been our permanent companion over the last two years, and as business and sales leaders and professionals, ‘adaptation’ is -or at least, it should- be our way of doing business. We can shift our thinking by leveraging all that we have learned to propel business forward.

    Here are 3 things that have helped our clients adapt in these changing times:

    1. Remote Sales Training

    Here’s how a remote blended learning approach works and delivers results

    More businesses are coming to terms with the fact that in some cases a classroom setting is not feasible for the foreseeable future, or they prefer to …

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    International Women’s Day 2022: Changing Climates

    The International Women’s Day 2022 theme, Changing Climates: Equality today for a sustainable tomorrow, recognises and celebrates the contribution of women and girls around the world, who are working to change the climate of gender equality and build a sustainable and prosperous future.

    The topics of gender equality and environmental sustainability are interlinked. We know that solving the gender work, pay, and education gap, positively impacts the environment. [1] However, although women are the most affected by natural disasters and conflicts, they are usually ignored when developing solutions.

    A report from UNEP from 2016 identified “gender inequality …

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