Measuring Cognitive Attributes and Abilities (IQ)
Some sales and many leadership roles, especially those in sophisticated or complex markets, require high level thinking abilities such as:
- Verbal- verbal fluency, vocabulary & ability to understand & reason using words.
- Numerical- ability to use and understand numerical concepts, reason using numbers and perceive logical relationships between them.
- Abstract– the ability to think clearly and make sense of complexity, which is known as educative ability and the ability to store and reproduce information, known as reproductive ability.
- Critical Thinking – the ability to clarify goals, examine assumptions, discern hidden values, evaluate evidence, accomplish actions, and assess conclusions.
There are no sales specific attributes and abilities assessments however good quality Attributes and Abilities assessment have been around for over 50 years. They are often referred to as IQ tests. They are widely available through accredited providers and most organizational psychologists.
Applications
- Administered online via user name and password sourced via an accredited provider.
- IQ assessments provide a ‘score’ report, where you rate and usually are compared to various norm groups.
- IQ assessments will NOT measure personality, motivators & values, communication styles, emotional intelligence, leadership styles and derailers, or prospecting fitness.
Speak to us about your assessment needs.
Talk to us, your selling better advisory team, and we’ll be able to advise you on the best training solution for your business.

Selling Better: Aiming for Better, Not Perfect
In 30 seconds Thirty years ago, we chose selling better over selling more. The philosophy? Adaptation, evolution, and progress. Think of a sailboat captain constantly adjusting sails to changing ...

Your Sales 'Tell': The Unconscious Habit That's Costing You Deals
In 30 seconds Sales professionals have unconscious "tells"—habits that instantly signal to prospects "I'm here to sell, not understand you." Common tells include jumping to premature solutions, ...

The Competitive Advantage Hiding in Plain Sight
In 30 seconds What if your competitors are overlooking talent that delivers 8% higher quota attainment? Xactly's research shows women hit 86% of targets versus men's 78% yet represent only 19% of ...

The Last Holdouts: Where Transactional B2B Selling Still Exists (And Why It Won't For Long)
In 30 seconds Digital platforms now dominate B2B transactions, with over 75% of buyers preferring self-service for simple purchases. Modern buyers conduct 90% of their research independently and ...
