Build and retain a stellar sales team
Sales generation is critical for any commercial operation. Yet identifying and retaining high performing sales talent continues to elude many organisations. A strong sales team will not only help your business ride out economic uncertainties, it will ensure you are ready to seize the opportunities that present during recovery. Hiring high-performing sales professionals – first time and every time – is the ultimate goal. Sales assessments can help.
We de-risk sales recruitment by helping you to make informed hiring decisions. Our suite of best practice sales assessments meet industry and ethical standards to effectively support our work.
Sales assessment solutions
Our psychometric assessments support the accurate selection and ongoing development of salespeople by identifying people’s sales related strengths and weaknesses. We can work with you to select the right sales assessments and administer them online before localising and interpreting the gathered information.
These sales assessment tools include SPQ*Gold, 15FQ+ and Hogan – each designed to measure key qualities such as people’s personality type, motives, values, communication style, emotional intelligence, abilities and aptitudes.
At Barrett, we are committed to helping sales leaders and their people assess, understand and develop their capabilities as it relates to selling better. We have developed a range of proprietary behavioral guides and business assessments, and simulation processes and work with a range of industry-recognised psychometric assessments. Explore our leadership assessments or sales benchmarking solutions.
Speak to us about your sales assessment needs
Talk to us, your selling better advisory team, and we’ll be able to advise you on the best assessment solution for your business.
Case Study
Total Sales Team Turnaround
Industry: Pharmaceutical Type: Public
Outstanding transformation from rapidly declining sales and share price due to a range of reasons to an 8% sales growth and trending upwards in a challenging market, with new business flowing in.

Sales Telemetry: Why Excellence Lives in 273 Micro-Steps
In 30 seconds The Problem: Traditional "hero" sales models are fragile and unscalable. Personality-driven approaches leave organisations vulnerable when stars leave, and oversimplifying complex B2B ...

The Simplicity Trap: Why Reducing Complexity Makes Selling Harder, Not Easier
In 30 seconds The Problem: Leaders confuse complexity with clutter. They think "making life easier" means cutting steps and removing structure. Result? They create a vacuum where chaos takes over. ...

31 Years of Selling Better: Why Your Seat at the Table Matters More Than Ever
In 30 seconds The Problem: Complex B2B sales requiring human relationships and risk navigation are being forced into transactional procurement processes designed to commoditize vendors and slash ...

Why Your Sales Playbook Needs a 2026 Upgrade
In 30 seconds The Problem: Most sales playbooks were built for a world that no longer exists. They're linear, assume predictable buyer paths and universal cold calling success, and were designed ...
