Sue Barrett is a featured writer on a regular (weekly) basis for some of Australia’s most prominent business media outlets…
Won the 1997 Telstra and Victorian Government Small Business Award.
Built the first Australian multi-level Sales Competency Dictionary based on Australian and International research.
Psychometrically profiled 80,000+ people in sales, business development and leadership.
Trained and coached 100,000+ sales people and sales managers in sales strategy, sales behaviours, selling skills, sales psychology and sales.
Mapped 100+ different sales roles from senior management to internal sales
Put the profession of Selling on the University Agenda for the first time with the Barrett Sales Essentials Program now.
Write a weekly blog.
Produced and publish the annual Barrett 12 Sales Trends Report
Publishes a range of e-books, whitepapers and articles on Selling in the 21st Century (topics include: sales philosophy & culture; sales.
Sue Barrett has run the Barrett Business Education Scholarship for the Victorian Institute of Sport ACE (athlete career and education)…
Created the online sales education platform www.salesessentials.com.
Extensive Portfolio
Barrett’s portfolio in the sales environment covers every aspect of all forms of selling, customer relationship and sales management, including:
- Sales Consulting
- Sales strategy
- Sales leadership mentoring
- Sales force design and blueprints for development and selection
- Sales leadership and salespeople psychometric assessments for selection & development
- Sales organisational structure
- Sales force incentives and right-sizing
- Sales metrics and performance standards
- Sales & customer perception research and mapping
- Sales, account management and sales management tools and systems
- Sales coaching
- Sales management financials, process and performance management skills
- A full suite of training modules & programs across the sales, service, account management & sales leadership spectrum
- A range of online competency & skills assessment questionnaires for sales, sales coaching and sales leadership
A selection of our firsts
[icon size=”medium” image=”icon-check” color=”Extra-Color-3″]
Educators
We were the first in Australia to obtain selling a university qualification (SUT).
[icon size=”medium” image=”icon-check” color=”Extra-Color-3″]
Innovators
We built one of the first and most comprehensive sales strategy & operations model and audit process.
[icon size=”medium” image=”icon-check” color=”Extra-Color-3″]
Creators
We produced the world’s first sales competency dictionary.
[icon size=”medium” image=”icon-check” color=”Extra-Color-3″]
Motivators
We launched the Selling Better Movement and Manifesto in 2018.
We love numbers
80000
PSYCHOMETRICALLY PROFILED
100000
TRAINED/COACHED
25000
LEADERS INTERVIEWED
2000
ARTICLES PUBLISHED
Speak to us about your needs.
Talk to us, our advisory team, and we’ll be able to advise you on the best solution for your business.
Coaching vs Policing: Leading B2C & B2B Sales Teams to Mastery
In 30 seconds Coached sales teams consistently outperform policed ones by 10–20%. Why? Because coaching fosters confidence, critical thinking, and meaningful client engagement—whereas policing ...
AI: Your Ally for Better Client Engagement & Sales Success
In 30 seconds AI is my ally, revolutionising sales and client service with enhanced productivity and engagement. Robotic Process Automation streamlines CRM tasks, while Natural Language Processing ...
Is Rapport Really the #1 Predictor of Sales Performance?
In 30 seconds While rapport plays a valuable role in building trust and connection, it’s far from the sole driver of sales performance. Reducing sales success to “being likeable” oversimplifies ...
Top 5 Articles for Q1, 2025
In 30 Seconds In Q1 2025, what’s been turning heads is a shift back to the human fundamentals—how we engage, communicate, lead, and sell in ways that create real connection and trust. With so ...
