Sharing our ideas and insights with the community
We are guided by our belief in ‘excellence through purposeful action’. Our public speaking and consulting services work brings Barrett’s talent, expertise and insight to the broader community. This community involvement is aimed at helping illuminate ethical sales practices and give insight into better work and personal practices around sustainable selling, resilience, people management, leadership, and emotional wellbeing. In particular, our director Sue Barrett, is passionate about supporting women in the community and business.
Just as Barrett helps salespeople and sales teams collaborate with buyers in new ways, so are we now helping people in roles such as marketing, procurement, teaching, accounting, science, human resources, government, not for profits, sportspeople, software programming, and IT as well as people in outplacement programs and job seekers to communicate and collaborate effectively with their internal stakeholders, partners and suppliers.
Our community partnerships include
Victorian institute of sport
Rokewood, Women’s Community Group
ANZ Banking on Women
Bayside Women’s Network
Glen Eira Business Women’s Network
Soroptimist Society, International Women’s Day
Glen Eira Council, International Women’s Day
Hudson Successful Women Series
BPW (Business and Professional Women)
WINBM (Women in Mortgage Business Network)
Women and Success Stories
Monash University Women’s Network Group

31 Years of Selling Better: Why Your Seat at the Table Matters More Than Ever
In 30 seconds The Problem: Complex B2B sales requiring human relationships and risk navigation are being forced into transactional procurement processes designed to commoditize vendors and slash ...

Why Your Sales Playbook Needs a 2026 Upgrade
In 30 seconds The Problem: Most sales playbooks were built for a world that no longer exists. They're linear, assume predictable buyer paths and universal cold calling success, and were designed ...

What the Hell Happened to B2B Selling in 2025?
In 30 seconds The Problem: The B2B sales terrain fundamentally shifted in 2025. Cold calling stopped working for 71% of decision-makers under 40. Over 70% of buyers now use AI to research and shortlist ...

When AI Hallucinations Derail Your Sales Efforts
In 30 seconds Key Takeaways: The Problem: Salespeople relying on AI-generated intelligence without verification are creating dangerous blind spots. LLMs (Large Language Models) calculate the most ...
