Barrett has been publishing sales articles, Research Whitepapers, and Annual 12 Sales Trends Reports for several years and more recently has published 21 e-books on sales and sales management. Barrett has also a large library of Videos (YouTube channel).

Feature writers on a regular basis for some of Australia’s most prominent business media outlets such as BRW, Smart Company and more recently IPA’s magazine The Public Accountant, Sue Barrett is regarded by many mainstream business press publishers & editors as the most authoritative thought leaders reporting and commenting on the selling profession and sales operations in Australia today.

Sue’s aim is to keep business leaders, salespeople and the general population informed and up to date on the latest in sales operational effectiveness including articles on:
sales philosophy & culture; sales leadership management and coaching; sales forecasting, metrics & measurements; customer satisfaction indexing; sales psychology, neuroscience, resilience & mindset, sales recruitment & sales assessments;sales performance modelling & sales force design; sales strategy & sales structure; sales incentives & rewards; key account management, and more.

Below you find a mix of our large sales resources.

 

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Testimonials

“What does Barrett bring to our business?
Canon Oceania was undergoing a huge transformation in their go to market strategy and off the back of two major acquisitions, needed to rethink our products, services and customer value proposition. Sue and her team have brought a whole new level of thinking and capability to our sales team, ensuring they can apply new skills and learning immediately as well as stretching their capability to think in different ways so they can sell our new suite of digital solutions. The feedback and results so far have been remarkable.
What value did Barrett deliver? What difference have they made?
Sue and her team worked closely with me to co-create learning experiences that would help us to identify key gaps and determine our overall bench-strength. We now have a deeper understanding of the talent profile of each of our team and continue to develop additional learning experiences for our team. Sue has also helped us to shape our sales strategy and develop new ways of working, unlocking innovative thinking.
What made me choose Barrett over other suppliers?
Sue takes a whole of system approach to selling and in a complex and highly competitive sector like ours, with emerging technologies and product unique offering we needed a bespoke yet pragmatic partner to work with. All of my interactions with alternative providers led to fairly traditional cookie cutter solutions which did not match our needs. Sue and her team provided the cut through and responsiveness that we needed.
Would I recommend Barrett to other businesses?
Yes, Sue and her team are masters of their craft and approaches their work as a true partner. Sue and her team listen, they co-design and tailor solutions that are expertly delivered. They bring fresh perspectives and new insight into our business with all their interactions. They are pragmatic, commercially astute, intuitive and methodical/systematic at the same time. Sue and her team are also incredibly humble which is a rare find in my view in this space and they are ahead of the curve.”

Leesa TongoulidisConsultant & formerly Manager, Organisational Development & Culture, Oceania, Canon

“The Rural Muster project has taken the lead in facilitating a complete culture and mindset shift across the entire organisation to improve the customer experience and lift sales. In addition, I lead a competent sales leadership team who are coaching and leading from the front, and we have an outstanding sales score card. Barrett has provided us with robust sales systems, tools, resources and ongoing education to give us the ability to innovate, navigate and grow our business for the short, medium and long term. Personally, I got incredible value from working with Sue Barrett because

  • Sue is a future thinker who is highly tuned to the operating environment, innovations and disruptors that might influence our future
  • Sue is an absolute specialist in sales, proud of the profession, champion for customer centred selling
  • Sue has superior organisational and planning skills, sharp, maximises value from time, action orientation
”

Andrew SmithHead of Agribusiness, Rural Bank (now Head of Business Customer, Bendigo & Adelaide Bank)

“Sue Barrett and her team has skilfully guided us through a key transitional time in our Company when it was critical to build our strategy and define the processes and tools that would support our key business objectives moving forward. Sue and her colleagues have the flexibility and diversity of skills and capabilities that adapt to the business requirements at any time. Sue is an engaging and inspirational facilitator and presenter and her strategic thinking coupled with practical implementation ensures organisations that work with her get high quality outcomes that achieve tangible results. The Barrett team quickly understands the nuances of a business and quickly builds key relationships that ensures she understands the immediate needs for the organisation and appropriate support for individuals. ”

Jill Johnstonformerly Head of People & Culture, Southern Cross Austereo (SCA), now Head of People & Development,