How much valuable selling time are you wasting?

When it comes to sales productivity and sales performance many companies are shortchanging themselves and, unfairly blaming their salespeople for poor sales performance results.

How can that be? Well too many businesses pay salespeople for business development and then lumber them with non-revenue, non customer oriented activities such as administration, unnecessary internal meetings, service delivery or transactional account problems.  And whilst acknowledging that these are very much a part of managing the client’s experience and classified under the sales portfolio, the haphazard manner in which these are structured does little to encourage optimal live …

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Shrinking Product Lifecycles

The scale of change in the last 100 years is vast. We have gone from the horse to the space shuttle; from Morse code to smartphones. It has been pointed out that in the last decade, as a result of the digital revolution we have experienced 100 years of change in 10 years and are likely to experience 1,000 years of change over this century.  You don’t have to look far to see that almost every aspect of our lives has changed and the business world has changed as well.

“Shrinking Product Lifecycles was voted the eighth most important sales trend …

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Brand your Salespeople

Have you ever asked your salespeople what your company’s brand means? Chances are you will get different answers from different people – and chances are none of their answers will be entirely correct either. In spite of the investment many companies make on developing and promoting their brands to their customers, little is done to build the brand integrity internally. As a result there is often a disconnect between what a company promises to its customers and what the salespeople are saying.

Branding (amongst many things) is designed to stimulate an emotional expectation. Armed with the feelings, stimulated …

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Are you wasting valuable selling time?

When we employ salespeople we expect somehow that they will be selling nearly 100% of the time, however the truth is most salespeople are lucky if they get to sell 40% of the time. What we mean by this is that many salespeople spend more time in administrative non selling duties and travel than actually selling.

So when it comes to sales productivity and performance, many companies could dramatically improve their sales results by removing the obstacles that keep their salespeople …

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Seeing with New Eyes

Joel Barker, a Futurist, has been a favourite thinker of mine for many years. His way of seeing the world with new eyes, his openness to possibility has inspired me to dream and explore the world. In times of unprecedented change we can be forgiven for feeling scared or worried. We can find ourselves looking backwards at the ‘good ‘ol days’ instead of forwards. We can feel closed to opportunity instead of seeing new possibilities as liberating.

Rather than dwell on the past and become nostalgic I propose we breathe deeply and take a look into the future to see what …

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Celebrating ‘Clarity’ After 17 Years In Business

This year I am celebrating ‘Clarity’ as my cornerstone in business. I believe Clarity is the most important idea in any business. Vision, strategy, purpose, product, plans, people and all factors of successful business stem from clarity.

 

It has taken me many (frustrating) years to clarify and define my true goals and intentions when I launched Barrett Consulting Group, 17 years ago on Monday 9 January 1995. With just $3,000 as my seed capital, a home office with phone and computer and an idea based purely on a strong feeling, a hunch and passion, I …

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Let’s not assume

There is an old saying “assume makes an ASS out of U and ME” and for good reason. Too often sales people find themselves jumping in too soon, offering premature solutions when it comes to dealing with a prospective client’s needs or priorities.

Often they begin with the best of intentions by asking some preliminary questions of the prospective client. But many sales people report finding it hard to continue asking questions when opportunities present themselves during the course of the conversation. Instead, they want to begin talking about possible options …

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Do you see me? Do you hear me? Does what I say matter to you?

After over 4300 shows in 25 years, Oprah’s final show aired recently where she mentioned that of more than 30,000 people she has interviewed, they all had one thing in common; the need to be validated. Oprah claims that the common three questions they needed answered were:

‘Do you see me? Do you hear me? Does what I say matter to you?’

I propose that these questions are at the heart of 21st Century selling – the principle of exchange of value. How well a salesperson validates their clients and prospects through skills such …

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Big Banks still don’t get it when it comes to working with SME’s

It didn’t surprise me one little bit when I read an article in the Australian Financial Review on 9 June 2011, titled ‘Big Banks deluded about small business’. The article surmises that the vast majority of small business bankers are nothing more than product floggers trying to sell a product rather than providing consultation expertise to their SME clients, on their specific needs and working with them to get the best out of their business banking relationships.

Most disturbing is the bank’s illusion of their customers’ satisfaction with the service they’re receiving. The reality is of course entirely the opposite. Are …

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