Rebuilding Leadership for a Better Normal

Sales Trend 5 from the Barrett 12 Sales Trends Report for 2021 looks into what business leaders need to stop, start, and keep doing to rebuild leadership for a better normal.

At a local level, throughout 2020, we’ve seen many businesses, their leaders, employees and customers go through tremendous personal and economic pain while others have prospered and gone from strength to strength.

Taking the lead in such an unprecedented time of chaos and uncertainty means that business owners, boards and C-suite leaders including sales leaders simply have no option but to continue to work through all their choices, …

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Welcome to the age where less is more

Sales trend 4 from the Barrett 12 Sales Trends Report for 2021 is about the unexpected changes that COVID brought about in relation to brands.

By guest author Ben Peacock, Founder of Australia’s sustainability and brand purpose specialists, Republic of Everyone.

Meh.

Everything was going so well. Survey after survey was showing people’s concern for the environment was finally translating to sales of products that promised to help do something about it.

Recycled rubber sneakers, carbon neutral phone plans, cafes run by street kids…sustainability was seeing a boom the likes it had never seen before. …

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Australian Consumers are for Australia

Sales trend 3 from the 12 Sales Trends for 2021 Report looks into how our buying behaviours changed in 2020, and what businesses can do to keep up with those changes.

By guest author Rebecca Varley – Roy Morgan

2020 brought some of the biggest changes we’ve ever seen, not just with respect to our behaviours, but also our attitudes. These changes have permeated through all aspects of our lives, including our shopping behaviours and attitudes.

Australian consumers have long shown a preference for purchasing Australian made products across a range of categories, not just food, with …

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Sales Systems & Scenario Planning to withstand shocks

The pandemic exposed serious gaps in many businesses and their sales operations, and Sales Trend 1 from the 12 Sales Trends Report for 2021 looks at what can be done to be better prepared for future shocks. An adaptive sales system is key, and scenario planning once only in the realm of high-risk industries and projects will start becoming mainstream.

In 2020, the COVID pandemic rattled many businesses and their sales teams to their core, and it broke some. For many it exposed an incomplete, even flimsy, sales infrastructure and short term leadership mentality that meant they …

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12 Sales Trends for 2021 – The rebuild

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2020 has been one of the most trying years for many generations and we can’t wait for it to finish. We are over it and impatient for a sense of control, some degree of certainty, something more solid on which to build a better future as we look into the horizon to see what’s coming next, what the ‘new normal’ will look like, and when does …

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2020 Sales Trends Virtual Event – The Time is NOW

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What a year it has been. 

On Friday 13th March, as we were observing the COVID-19 situation we decided to postpone the Barrett Annual Sales Trend Breakfast, planned for March 25th.

Nine months later, on 25 November, we hosted our event virtually. We explored the 2020 Sales Trends, which seem to be even more relevant now than when we wrote them. For our virtual event we assembled our …

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The Soft Skills Revolution – Humans Wanted

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Soft Skills are the new hard skills for the 4th Industrial Revolution, and Sales Trend 11 from the Barrett 12 Sales Trends Report for 2020 highlights the importance of developing these skills, as individuals, as leaders, and for our teams and businesses.

Deloitte Access Economics forecasts that soft skill-intensive occupations will account for two-thirds of all jobs by 2030, compared to half of …

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25 Years of Sales Leadership Evolution

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On Barrett’s 25th anniversary, Sales trend 9 from the Barrett 12 Sales Trend Report for 2020 explores the evolution of Sales Leadership over the past 25 years and highlights what excellence in Sales Leadership looks like now.

This is a condensed version of Sales Trend 9, to read the original version you can download the report for free.

By guest …

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Selling Better, Faster

Sales trend 8 from the Barrett 12 Sales Trend Report for 2020 highlights specific approaches businesses are taking to help their sales teams sell better, faster using technology, modern learning practices, and the wisdom of the crowd.

This is a condensed version of Sales Trend 8, to read the original version you can download the report for free.

The time is NOW to lift our game when it comes to how we deliver sales education, how we do sales forecasting, and how we spot and capture sales opportunities across our entire organisation so we …

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AI, Data Analytics & Selling Certainty

Sales Trend 7 from the Barrett 12 Sales Trends Report for 2020 looks at the benefits, downfalls and ethical issues that arise for businesses from collecting and using data.

This is a condensed version of Sales Trend 7, to read the original version you can download the report for free.

People, particularly in big business and governments around the world, are obsessed with data – big data, surveillance data and especially human data and how they can use it and sell it.

Being obsessed with data is not a new phenomenon, after all most humans …

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