The difference between Cheap & Frugal Customers & how to deal with them

By / / Attitudes & Behaviours, Education in Sales, Sales Skills, Sales Tips

Today, many clients whether they are B2B (business) or B2C (consumer) are looking to save money. Why? Times are uncertain, markets and demographics are shifting, there is a wide variety of choice, and it’s much easier for buyers to make product comparisons and compare prices. It is said that we are currently under the influence of a buyer’s market, and some buyers can and do drive a hard bargain.

At the same time, businesses are seeing their margins eroding so they’re putting more pressure on their salespeople to hold their margins and deliver value. That’s not always easy, especially if we …

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Women in Sales Leadership: advice to my younger self

By / / Attitudes & Behaviours, Collaboration, Education in Sales, Ethics & Values, Life Skills, Sales Leadership, Wellbeing

Over 2 days on 5 & 6 April 2016 I had the privilege of chairing the 2016 Women in Sales Leadership Conference in Sydney, Australia. The theme for the event was ‘Advice to my younger self’.

We had over 20 senior sales leaders from around Australia presenting to a room full of women in sales and sales leadership roles from a range of industries. We had young women in their 20’s embarking on their sales careers through to many senior sales leaders with 30+ years’ experience in sales and sales leadership.

Interestingly, unlike other sales conferences I have attended over the years, …

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The 7 differences between Selling, Marketing & Networking

By / / Attitudes & Behaviours, Brand & Reputation, Education in Sales, Marketing, Networking

As I have stated before I am a stickler for using correct definitions when describing concepts and their elements.

In music, science, mathematics, physics and engineering we do not usually debate the definition of these constructs. We accept that a crotchet is a crotchet, a prime number is a prime number and so on. No debate.

However, in the world of business and, especially in the world of Selling, we get all sorts of definitions floating about with meanings both dubious and factual. This causes, at best, confusion and, at worst, unnecessary angst.

In the world of selling I have met too many …

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Sales Trend 3 – Selling is everybody’s business

By / / Attitudes & Behaviours, Communication, Education in Sales, Sales Driven Organisations, Sales Trends

Sales Trend 3 of Barrett’s 12 Sales Trends for 2016 is Selling is everybody’s business.

For a long time businesses have been focusing on how to achieve better sales results. Organisations with varying levels of maturity and insight have embarked on many different journeys to get there. Some have been very savvy and have taken a holistic systems approach putting in place sound sales strategies, market segmentation plans underpinned by clear sales processes, standards and values that inform their sales teams. Some organisations tried other alternatives, with varied levels of success, from good training systems to silver bullet solutions that …

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Why everybody benefits from knowing how to prospect

By / / Communication, Education in Sales, Prospecting, Sales Skills

Every business needs to prospect for new clients and customers, even non salespeople often need to reignite past business relationships and form new ones, internally or externally. You don’t need to be the primary salesperson or business development manager to be required to prospect well. Any call you make to another person whose attention you need to grab and focus on what you have to offer or propose is technically a prospecting call.

Prospecting is the identification and pursuit of new opportunities.

In sales, it is the pursuit of new business opportunities in either new or existing accounts.

In other …

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How to create a new sales routine that delivers results

By / / Attitudes & Behaviours, Education in Sales, Sales Results, Sales Strategy, Sales Training

We all know that creating a better sales team, better sales culture, better sales leadership and better sales strategy that delivers better sales results does not happen by attending the occasional sales training workshop. Though it doesn’t stop sales leaders from opting for the ‘quick fix’ annual sales workshop to show that they are ‘doing something’ to drive better sales results. In short, these leaders would be better off doing nothing and saving their money, time and effort.

Metaphorically speaking, the sales training workshop (or 1-5 days depending on how much money you have to spend) is the tail of the …

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How to find your competitive edge and compete successfully

By / / Business Acumen, Competition, Education in Sales, Sales Tips

Product differentiation is getting harder, Me2 products are flooding the markets, quality is being commoditised, and as a result margins are being squeezed and value is at risk of being shed if we don’t know how to articulate the real value we deliver beyond product and price and demonstrate our competitive edge.

With so much choice and competitors fighting for our clients’ attention, it is critical that we find and define our competitive edge.

How do we define our competitive edge?

That depends on what we want to deliver to our customers and how we want to run our businesses.

Today, …

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‘How we sell around here’ equals sales success

By / / Education in Sales, Sales Coaching, Sales Culture, Sales Driven Organisations, Sales Management, Sales Research, Sales Results

Many years ago, and for many years, when salespeople were recruited into the sales team of a business they would be schooled in ‘how we sell around here’.

New salespeople regardless of their experience would be introduced to the business’ sales plan, target markets and customer segments, the product range, the current sales processes, tools and templates, and so on. Sales managers would put these new recruits through their paces making sure that they knew how to sell.

Now, I admit some of the sales processes these new sales recruits were schooled in where not always ideal or even ethical, but the …

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Sales Trend 10 – Oops! I’m in sales

By / / Attitudes & Behaviours, Communication, Customer Service, Education in Sales, Sales Trends

Barrett’s Sales Trend 10 for 2015 is ‘Oops! I’m in sales’.

The general stereotypical view of selling and salespeople has remained relatively stable over the past 50 or so years, with the most commonly associated words and concepts being fairly specific (i.e. ‘used car salesman’) and/or negative (i.e. ‘pushy’, ‘sleazy’, ‘dishonest’)[1]. Even by people working in the sales profession, these schemas are often what they refer to when asked to describe sales. However, very slowly, this is starting to change.

Many companies and sales people are actively trying to change these stereotypes by promoting more positive behaviours …

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First Aid Kit for a Sales Recovery

By / / Attitudes & Behaviours, Business Acumen, Call Reluctance, Education in Sales, Prospecting, Sales Strategy, Sales Tips

Many of us have been there and some of us are yet to experience the gut wrenching experience when we finally, consciously realise that our sales pipeline and revenue numbers are in drastic decline and we are in deep, deep trouble. We realise all too dramatically that we are having the business and sales equivalent of a heart attack.

The brutal facts finally hit us hard in our face, our chest, our guts and we realise we may not survive.

Yet, the causes and signs were there for us all to see. Like a heart attack, a combination of activities caused this …

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