Barrett-Sales-Trends-2023-trend-07-What-Consumers-Want

What Consumers Want

By / / 12 Sales Trends Pages Category, Buying, Customer experience, Human-centred, Sales Growth, Sales Strategy, Strategy

In 30 seconds

Consumers now demand transparency from businesses. They want -and have the right- to know how and where their products were made, the environmental impact, how the business treats their employees, and how much tax they pay. B2C and B2B clients also expect omni buying channels with access to a human when they need or want to. With the increase in online transactions and businesses storing more of our data and behaviours, the risk of data breaches is growing, clients want to know how their data is used and protected. Transparency can be the great equaliser. Consumers –B2C and …

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sales-process-helps-your-sales-team-sell-better-faster

Sales Process – A roadmap to sales success

By / / Blog, Customer experience, Sales Process Maps, Success

Imagine navigating through a big city without a roadmap or a sat nav system. If you’re lucky and have experience (aka a history of trial and error), or are good at recognising landmarks, you may work out a preferred route, but it may not be the best or fastest route you can take. If you are new to the city or to driving, or if your favourite route is blocked your journey may be more unpredictable, more time consuming, more frustrating, and random.

A sales process provides the same kind of orientation and direction that a navigation system does. It …

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The many ways of saying ‘no’ to a client

By / / Blog, Customer experience, Customer Service, Human-centred, Sales Driven Organisations

AND WHY IT IS IMPORTANT TO GET IT RIGHT

Ever wondered how your team or your colleagues convey a “no” to their customers when necessary? Or how consistent this kind of communication is across different account managers? Here is a real-life example, copied and pasted from the original emails.

Background: A bank customer asked his bank to reorganise his home loans, no change to the overall amount, just shifting the various parts to accommodate evolving market conditions.

In response to this request, the client was sent a new set of Terms and Conditions to sign. These new T&Cs included a paragraph about the …

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barrett-sales-tend-9-Conferences-and-Events-in-2021-Rising-from-the-Ashes-of-2020

Conferences and Events in 2021

By / / Blog, covid-19, Customer experience, Networking

Sales Trend 9 from the Barrett 12 Sales Trends Report for 2021 is about the much-changed Conference and Events industry.

By guest author Donna Morris – Book Speakers Direct

Sitting in on the Annual Professional Speakers Association Conference mid-March, as the delegates (all speakers) entered the conference on Day One, there was no way they would know of the effect the recent news of a strange new disease would have on everyone there.

Over the course of the conference, speakers around the room were getting messages to advise them that their speaking engagements had either been cancelled …

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is-it-easy-to-deal-with-your-business

In your clients’ shoes: is it easy to deal with your business?

By / / Blog, Brand & Reputation, Customer experience, Customer Service, Human-centred

I don’t think people will find it surprising that in the last year, in particular, business leaders – those leaders of corporations and big business- have been focusing on making managing and dealing with clients more ‘efficient’ for their businesses. We all know that means automating as much as possible.

This is not new, businesses, especially those in B2C markets with lots of consumers like airlines, travel operators, banks, telcos, energy providers, and so on have taken on customer automation with gusto but it seems to have gone to the extreme. The extremes of customer automation now make it virtually impossible …

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Why Customer Service Teams are your new salespeople & profit centre

By / / Blog, CRM, Customer experience, Customer Service, Sales Driven Organisations, Sales Results

Did you know that most businesses are unaware of the repeat business and new sales opportunity potential that lies within their customer service teams?

There’s a stat going around that says around 65% of business sales come from repeat customers. There are various sources given for this information, mostly based in the US. This percentage would vary between industries, business size, etc.; however, no matter how big or small that percentage is, the fact is that most of those sales are realised by customer service teams, not sales teams.

Did you also know that customer service management is much more critical than …

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difficult-or-just-different

Customer Experiences – Difficult or just different?

By / / Attitudes & Behaviours, Blog, Common Ground, Communication, Customer experience, Customer Service, Human-centred, Solution Selling

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