The real $ value of role playing

By / / Sales Skills, Sales Training

Tell almost any sales person they are going to participate in role plays as part of their sales training and you will hear a collective groan. In short most sales people hate role playing. It is often seen as a form of potential embarrassment, or something stilted and false. Many people feel self conscious and don’t want to look ‘bad’ in front of their peers. It doesn’t help either that over 90% of all sales people follow no logical processes when selling, so when it comes to role playing they don’t know what to work on.

When …

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When should we appoint a Sales Manager?

By / / Recruitment & Sales Recruitment, Sales Consulting, Sales Leadership, Sales Management, Strategy

For many start ups and small businesses having a full time sales manager in place is not a viable option. Firstly, there is usually no one to lead and manage in the sales function however, the function of sales management should be on your ‘To Do List’ as a business owner/manager even if you are sales managing yourself. Paying attention to your sales activities and results, developing your sales strategy and plan, knowing who to target and how to target viable prospects, mapping your metrics (lead/prospect/sales conversion ratios, etc.), success rate, development of product knowledge, reporting, proactive review, and keeping …

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Are your listening skills costing you or making you money?

By / / Communication, Sales Skills

Who is really listening? Genuinely, sincerely and honestly listening? I’m noticing a lot more telling and a lot less listening lately. You only have to watch the ABC program ‘Q&A’ to see the number of politicians who have great trouble listening – to anything except themselves. They interrupt others giving answers to questions that were never asked. No wonder we are a bit jaded and cynical.

If we reflect on our own approach to communication I suspect many of us would shudder if others described us in a similar fashion to those politicians. I am sure it is not how …

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How well are you Weathering the Storm?

By / / Attitudes & Behaviours, Emotional Intelligence

‘Weathering the Storm’ was voted by you as the number 9 Sales Trend for 2010. While there have been ups and downs in the business world, over the last 20+ years for the most part, many of us in the western world have been able to ride on the back of posterity and market growth. Up until the GFC, many fortunate sales people and business people found making sales straightforward and easy, however these tougher, contracting markets have left many wanting in the sales stakes. The current breed of 20-40 year old sales people …

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Why we should take customer service more seriously

By / / Customer Service, Ethics & Values

I propose that customer service is an assertive act, a proactive role that has an incredible impact on the attraction and retention of customers. It represents the ‘front door’, the daily face of a business, ideally setting the scene for productive, healthy relationships. I propose that customer service can often be a much harder, more gruelling role than selling; dealing with the many variables that confront a business, sorting out problems, providing advice, answering technical/distribution/supply questions, coordinating and liaising with various departments, contacting suppliers and, dealing with crises; all the while being polite, friendly, effective and efficient on a consistent …

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Why we should put the Trainer back into Sales Management

By / / Coaching, Performance Management, Sales Management, Sales Training

Up until 20 years ago, a key function of a sales manager’s role was the regular training of their sales people. What did this look like? Well, something like this: weekly 1 hour power training sessions for the sales team focusing on honing key skills, bi-monthly half day or 1 day sessions drilling down on account planning, strategy, market and product knowledge, and formal class room training usually employing external, expert training providers on a once or twice yearly basis to boost their teams to the next level. This was all supplemented by sales meetings and one-on-one coaching.

Many sales managers …

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Can sales and medicine mix?

By / / Attitudes & Behaviours, Ethics & Values, Sales Culture

As you know, I am an advocate for the philosophy that ‘everybody lives by selling something’ and that people buy from people they trust. At its best, selling is about the principle of exchange:- the exchange of value where both parties benefit from open and transparent communication and know what they are engaging in.

So can ‘selling’ be seen as a legitimate role in the various practices of medicine? I.e. GP’s, dentists, optometrists, physiotherapists, surgeons, etc.

If we take it that good selling is where people are fully informed of the facts surrounding their situation, are given legitimate options to choose from, …

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Through the looking glass

By / / Attitudes & Behaviours, Emotional Intelligence, Performance Management, Sales Management, Sales Training, Strategy

Through the looking glass was voted by you as the number 8 Sales Trend for 2010.

Many sales people are tired of being told that they need to sell like someone else to be successful. Many are unsure of what they should be modelling. Too often they are told to ‘just be like’ someone else but with no reference to what that actually looks like they are left poking around in the dark mimicking the ‘star’ performer and left feeling unauthentic. And ‘big sticks’, bribes or fear don’t help either.

Most people, and especially sales people, …

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Latest findings from the world of Sales Transformation

By / / Performance Management, Sales Leadership, Sales Management, Sales Training

I recently had the opportunity to MC and attend the “Optimising the Sales Force Conference – OSF2010 (website delete)” which was the follow up to the inaugural OSF2009. Building on last year’s success, this year’s conference was attended by over 120 high level sales leaders across Australia. Once again I was privileged to be part of the panel of international and local experts presenting on this year’s topic, Sales Transformation.

This was the second time in Australia that we have had the opportunity to come together as a profession and share ideas and discuss important matters moving forward, and from …

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Why you should stop trying to delight your customers

By / / Attitudes & Behaviours, Customer Service

Delighting customers does not build loyalty. Reducing customers’ effort does.

These were the findings from a large customer service survey conducted by the Customer Contact Council (CCC), and featured in the July edition of the Harvard Business Review. The survey’s aim was to get answers to three questions:

  • How important is customer service to loyalty?
  • Which customer service activities increase loyalty, and which don’t?
  • Can companies increase loyalty without raising their customer service operating costs?

    • After conducting structured interviews with customer service leaders and a study of more than 75,000 customers, the CCC uncovered three findings:

    1. Exceeding expectations during service interactions has negligible …

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