Don’t die wondering, the real secret to sales success – Part I of II: the business

I know, I know, I know.

How many times have we seen the ‘Secrets to Sales Success’ plastered over the internet only to be left disappointed?

Usually, these ‘secrets’, once you look into them, either leave you feeling duped because of the unethical biases they take, or you are left with lots of little bits and pieces of advice that are ok but they are not coordinated in a manner that you can manage and move forward with them.

Like the diet and wellness industries, you could spend a lifetime trying to work out what you should do to improve your chances at …

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Rethinking our economy… How do we sell in a Circular Economy with Doughnut Economics?

Go out on a limb

It’s hard not to notice that we all have quite a bit on our agendas; lots of things competing for our time and attention; too many things that are likely to leave us feeling overwhelmed, overloaded and often confused.

People are asking lots of questions, e.g.:  Which way to turn? Which way to look? What to do? What is right? What is wrong? Who should we believe? Where do we go?

But, as we always say ‘It all starts with OPPORTUNITY’. So I invite you to go out on a limb with this article. I need you to …

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It’s all about Opportunity: A future – disrupted & reimagined

On December 4 (Melbourne) and 6 (Sydney) 2017, Barrett will be attending The Future: Disrupted and Reimagined event featuring Malcolm Gladwell, author of five New York Times bestsellers — The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath: Underdogs, Misfits and the Art of Battling Giants, and Steven Levitt, economist and co-author of Freakonomics, SuperFreakonomics, Think Like A Freak and When To Rob a Bank.

Gladwell and Levitt are some of the world’s most interesting and outstanding writers talking about the 21st century world and how we can rethink and reimagine our future in times of great …

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How to reach prospects and keep the door open

So how do we reach  prospects and keep the door open?

While everyone is trying to go big – go small and use innovation to capture share of mind.

Imagine you are at home opening your mail and you find an unsolicited brochure about some product or other. What do you do? Chances are you drop it in the trash. Well, the vast majority of leads to whom you send your brochures, flyers or emails to are going to do the same thing.

When you want to get access to decision makers –particularly decision makers in big companies– product emails, brochures, …

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Why engineers, technicians & scientists might make the best salespeople in the 21st Century

It has been a long held belief that extroverts made the best salespeople; the gift of the gab, being charming and persuasive, telling a good story, people oriented and friendly, and all that. However, given the complexity of our world and the ever increasing need to make well informed decisions and manage risk before we buy, our warm, chatty, convivial friends may need to learn a lesson or two from the more ambiverted/ introverted types many of whom are deep thinking techies, geeks and nerds. More about the value of introversion in next week’s piece.

Let’s look at the merit of …

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How do we spot new trends, drive innovation and sell better?

Recently, the Australian Prime Minster, Malcolm Turnbull urged and encouraged Australians to be more creative, develop new opportunities and drive innovation to grow our economy and secure a better economic future for us.

That’s all well and good but how do we spot new trends, drive innovation, and sell better so as to secure our future?

There will be many variables to consider in each of our answers to this question; however, there are three core things we need to master if we want to spot and create trends before anyone else does, if we want to get ahead of the curve, …

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