Helping people and businesses sell better

This is the most important time in the history of sales and marketing.

The act of buying has changed dramatically, and organisations have fallen behind, many still stuck in the 20th century  product monologue.  But our customers want to engage with us.  They depend on us, especially as they try to navigate a confusing new world awash in more information than they can handle.

Selling is now a team sport.
For the first time everybody in a business, organisation, or community group can affect our organisations’ brands and sales results. Barrett recognises that everybody lives by selling something and that selling is about the principle of exchange – the exchange of ideas, innovations, products, tools, concepts, feelings, money and value. Creating a healthy and viable sales cultures in organisations is about encouraging and training everybody in the life skills that underpin sustainable and ethical selling principles and skills so they can forge legitimate business relationships which serve the environment, people, business and communities.

Just as Barrett helps sales people and sales teams collaborate with buyers in new ways, so are we now helping  people in roles such as marketing, procurement, teaching, science, human resources, government, not for profits, sportspeople, software programming and IT as well as people on outplacement programs and job seekers to communicate and collaborate effectively with their internal stakeholders, partners and suppliers.  Regardless of the uncertainties, one thing is clear: Successful selling requires new and deeper collaboration, both internally and externally.

Here are some of the ways the Barrett Team can help you:
  • Create and transition to viable and healthy sales cultures across your organisation
  • Develop sales & service team charters, company and team visions and core values
  • Transition from your current state to your ideal state as a team and business.
  • Create more sustainable business practices that grow revenue refresh your thinking, ideas, actions and results
A viable, healthy sales culture is not a fixed state of harmony but rather an evolving process in which the application of sales resources, the direction of investments, the orientation of technological development and institutional change are balanced with future as well as present needs.   It’s about rethinking and reframing ‘growth’ and rethinking sales.
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  • Outcomes you can achieve by working with Barrett:
  • Barrett's Portfolio of Consulting Services
  • lift business performance by designing the sales culture and business culture
  • design your ideal sales force
  • create a healthy,  productive, high performing sales team
  • embed more sustainable business practices that grow revenue
  • refresh your thinking, ideas, actions and results
  • develop career paths and succession planning
  • define clear performance expectations and more accountable performance management

Barrett's extensive portfolio of experience, skills and knowledge in the sales environment covers every aspect of all forms of selling, customer relationship and sales management, including...

  • Sales strategy consulting & development
  • Sales leadership mentoring
  • Sales force design and blueprints for development and selection
  • Sales leadership psychometric assessments for selection & development
  • Sales & customer perception research and mapping
  • Barrett also has a full suite of training modules & programs across the sales, service & sales leadership spectrum
  • Barrett Sales Blog
  • Barrett Videos
  • Testimonials - Clients - loadposition within article
Go to the Sales Blog to see more articles.
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Amanda Gome, CEO Private Media and
I first approached Sue Barrett to write for SmartCompany when it launched three years ago. I approached her for several reasons. Firstly she had a unique approach to selling. She looked beyond the quick sell to explain to people how to build sustainable and profitable relationships. Secondly she was a great presenter. Many sales people on the circuit turn people off with a very pushy, gimmicky approach and Sue presents as highly intelligent, caring, ethical and extremely positive.Thirdly I knew she got results because I knew clients who had used her including my own sister!  I would always say when starting a writer that we don't know how many columns they have in them: whether one, six or they can last the distance. From our experience a new writer can write one column and find it was very hard work so they don't continue. Then others have nothing else to say after the sixth column and start to repeat themselves. But Sue, week after week, serves up terrific, intelligent copy that is thoughtful, insightful and extremely helpful for our readers. She is also very professional and adheres to deadlines.She is been part of the reason SmartCompany is so successful.
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