Barrett has been publishing sales articles, Research Whitepapers, and Annual 12 Sales Trends Reports for several years and more recently has published 21 e-books on sales and sales management. Barrett has also a large library of Videos (YouTube channel).

Feature writers on a regular basis for some of Australia’s most prominent business media outlets such as BRW, Smart Company and more recently IPA’s magazine The Public Accountant, Sue Barrett is regarded by many mainstream business press publishers & editors as the most authoritative thought leaders reporting and commenting on the selling profession and sales operations in Australia today.

Sue’s aim is to keep business leaders, salespeople and the general population informed and up to date on the latest in sales operational effectiveness including articles on:
sales philosophy & culture; sales leadership management and coaching; sales forecasting, metrics & measurements; customer satisfaction indexing; sales psychology, neuroscience, resilience & mindset, sales recruitment & sales assessments;sales performance modelling & sales force design; sales strategy & sales structure; sales incentives & rewards; key account management, and more.

Below you find a mix of our large sales resources.

Testimonials

“It is absolutely satisfying to have coached and lead a team through a Development Program, and 6 months after the last module was completed a staff member explains to your team how they have just won a significant new customer 'because of the learnings' from the Sales Essentials program. And better still when that Sales person describes precisely which elements of the Sales Essentials Program he used, and how it impacted the prospect and the eventual outcome. Thanks Jens for your effort and support in leading me and my team through Sales Essentials, it's certainly added value to our business. ”

Andrew MartinRegional Manager, Rural Bank

“We have done 4 follow-ups since the 3 day program which has been beneficial for recapping our learnings and consistent approach to client meetings or farm visits. I'm discovering changes in my sales approach (structure) and time management each month since the course. I have also got back into netball coaching since the course as I discovered this was missing in my work life balance and feel this was a result of setting personal goals which I had not done for a couple of years basically got a bit stagnate in my life. Overall the course gave me a timely refresh to my work & personal goals.”

Not namedRelationship Manager, 390+ B2B business banking sales team

“This Selling Better Project and sales training is fundamentally changing how we sell for the better. Sue really challenges us and makes us think; she takes us outside our comfort zone, stretches us but it really works. It’s amazing. We are seeing continued increases in sales, huge reduction in discounting, increased confidence in the team and happier customers. This is not just an event for us, we will be continuing our journey with Barrett to keep us sales fit in 2018.”

Barry SingerManaging Director, Comfortel