Helping people and businesses sell better


Sue Barrett

Managing Director


"Selling is everybody's business & everybody lives by selling something."

Sue is Founder & Managing Director of Barrett Consulting Group (est. 1995), incorporating Barrett, Sales Essentials, Mind Your Emotions, Sustainable Selling, Barrett Research, and Sell Like a Woman. Barrett is one of Australia's leading sales consulting firms specialising in Sales Strategy, Sales Force Design, Assessments, Sales Training and Sales Coaching.

Sue is regarded by many mainstream business press publishers & editors as one of the most authoritative thought leaders reporting and commenting on the selling profession and sales operations in Australia today, with her company's articles featuring weekly in BRW & Smart Company, as well as bimonthly in IPA's magazine The Public Accountant.

Sue has written and published 21 books and 500+ articles to date on the world of 21st Century selling including topics on sales philosophy/culture/ethics, sales leadership, sales coaching, sales training, selling skills, sales mindset and resilience, neuroscience in selling, etc.

Sue works as business adviser, sales coach & trainer, speaker, and facilitator.

One of Sue's most significant achievements is to be the first in Australia to put the profession of Selling on the University Agenda with the Barrett Sales Essentials Program now accredited as a Diploma of Business, Cert IV in Business (Sales) & Cert IV in Business Administration at Swinburne University of Technology.

Sue's education & public accomplishments include: BSc, Cert (Strategic Mgt), Cert IV (Workplace Assessor & Trainer); Accd. Executive Coach. Inducted into the Business Women's Hall of Fame 2000; Finalist in 1998 & 2001 Telstra Business Woman of the Year Award; 1997 Winner of Telstra & Victorian Government Small Business Award

Jobst Schmalenbach

General Manager & Geek

Jobst Schmalenbach

Jobst is originally from Muenster in north west Germany, where he completed a trade apprenticeship as a Fitter and Turner and then went on to study Mechanical Engineering while working for his father's business which supplied all the internal furnishing and painting needs including tools for homes and small businesses. Whilst studying he also drove for a large trucking company throughout Europe and was a DJ for a number of years. When Jobst graduated with a B Eng he took a position as a mechanical engineer but found the business and industry too restrictive.

Jobst migrated to Australia in 1989 and switched his focus to IT commencing a degree in Computer Science at Flinders University. He met Sue at the National Masters Swimming Titles in Brisbane in 1990 and later that year moved from Adelaide to Melbourne to continue his studies at Monash University where he completed a Bachelor of Digital Systems with First Class Honours. Having found his niche, Jobst has become a highly knowledgable and proficient IT professional who is very familiar and hands on with both hardware and software.

Jobst is Barrett's General Manager and Technical Director, and is responsible for Systems Administration, web design and everything that has any connection with IT. Jobst is also known as Chief Geek. He basically makes things work.



Aminah Georgiou

Business Development Manager

Aminah Georgiou

Aminah Georgiou has been a sales executive for more than 15 years. She is known for her creativity, drive, professional presentation and personable nature. She thrives on challenges, particularly those that expand the company's reach and raises the bar for sales performance.

Aminah's outstanding sales accomplishments have been recognised and has won numerous awards, trophies, gifts, holidays as well as monetary rewards for her achievements. As part of her repertoire, she has made sales to a list of impressive top blue chip companies.

Aminah has experience across a broad range of industries, from IT and Communications to Finance and Training. Her extensive knowledge enables her to provide invaluable support and allows her to deliver personalised and customised solutions. She believes that keeping customers happy includes going beyond the call of duty sourcing solutions outside her expertise, which in itself satisfies her thirst for knowledge. She believes that any task can be addressed and will leave no stone unturned to deliver the desired need.

Aminah's success is predominantly driven by her love for people. She understands that healthy relationships are paramount to a fulfilling and satisfying life and she also brings this passion to her business encounters. She enjoys helping companies identify a need and then assist them in delivering that need from start to finish.

Aminah has completed her Cert IV in Training and Assessment and has attended numerous sales seminars and workshops. She has delivered one on one training, seminar style training and classroom training.

Steve Hall

Senior Consultant

Steve Hall

Steve believes that you learn much more from your failures than you from your successes. And in his 36 years in business, (more than 26 in senior sales and marketing roles), Steve has learned an awful lot. So much so that he has generated more than $60 million of sales working with customers in 23 countries on six continents.Steve has worked with and consulted to ASX100, Fortune 100, NASDAQ and FTSE 100 companies and was the world's leading salesperson for a European IT supplier. As Global Sales & Marketing Manager, he helped an Australian software developer's ERP become the leading publishing ERP in the world. He has been a member of IBM's Gold Sales Club and has presented to audiences from 5 to 200 around the world.

Steve has worked with customers in many industries including IT, telecomms, digital services, media, publishing, law, construction, distribution, manufacturing, consumer goods, retail, banking, pharmaceuticals, business services and with state, local and federal governments.

Steve believes well educated, ethical sales people sell more, keep their customers longer, generate more value for their company and the economy and have more fun. He has a BSc from Bristol University and has attended more sales training and business courses than a millipede has legs. He has a lovely wife, Susan who hails from Sydney, and a lifelong attachment to Swindon Town Football Club.



Rebecca Varley

Senior Consultant - People & Organisational Development, Registered Psychologist

Rebecca Varley

“Give me data and a spreadsheet and I’ll tell what the problem is”

Rebecca is a registered psychologist with a particular interest in helping individuals, teams, and organisations achieve their full potential. Rebecca draws on a broad range of practical and technical skills to deliver the most effective tailored solution to address our clients’ needs. Rebecca has worked across a range of industries, including hospitality, health, finance, NGOs, recruitment, education, and government. She worked for over four years in social research, where she specialised in strategic and organisational development.

Rebecca is a firm believer in the value of benchmarking and evaluation, and enjoys working with all forms of data. She knows the importance of combining qualitative and quantitative data to gain a full understanding of the issues at hand and develop well rounded solutions. Rebecca helps our clients identify their needs and works in partnership with them to leverage their internal skills and resources to achieve their goals.

Learning & Development

Jens Hartmann

Head of Learning & Development; Lead Trainer, Facilitator, Coach, Instructional Designer

Jens Hartmann

Jens joined Barrett with a solid background in training, coaching and executive development as well as with extensive experience in the sales and service industries. He started in sales himself in 1988 and worked for several banks. For the last 15 years Jens has been developing and leading projects, managing the full spectrum of L&D functions: management consulting, project management, instructional design, implementation and facilitation of made-to-measure training & coaching programs. He is highly regarded as Management Development Specialist and Performance Coach with a strong sales and efficiency focus, especially in environments undergoing change and restructuring. Jens has worked with major corporations and financial institutions as well as for several universities and colleges.

He indulges in tailoring goal oriented competency frameworks, communication strategies, highly interactive training programs or complex L&D concepts for our customers. But he also enjoys being out in the field facilitating, coaching people and supporting them right in their everyday line of work.

Jens grew up in Germany where he first completed his degree in Business and Banking. After having worked for a couple of years, he also studied Communication at the University of Arts in Berlin. For many years he worked in cooperation with several consulting companies and was co-owner of one himself before he decided it was time for a sea change and moved to Melbourne.

Client Services and Administration

Astrid Silberman

Client Services and Administration

Astrid Silberman

A marketer who believes in the potential (and responsibility) of business to make a positive impact on the world. Conscious Capitalism.

Astrid is originally from Buenos Aires, Argentina where she completed a Bachelor in Marketing at Universidad Argentina de la Empresa (UADE).

Astrid worked as a marketing consultant in Buenos Aires before moving to Melbourne in 2003 where she continued working in marketing and business management. She has extensive experience across a broad range of industries and delivers consistent high quality outcomes for clients.


Owen McKenna

Head of Web Development

Owen McKenna

A coder who enjoys dealing with people. (Who would have seen that coming?)

Owen has been working in web / software development since completing a dual award in Computer Science / Business at RMIT, in Melbourne in 2005. He was thrown in the deep end on various Health Safety & Environment (HSE) legal compliance software projects and quickly found that the buzz of delivering on projects that helped people do good work better was very rewarding. Owen has developed some pretty nifty online tools to make life easier for many of Australia's top environmental and safety managers and he has worked on large-scale educational software that's been rolled-out in schools across Australia.

Owen loves to code but he equally loves to interact with clients and our team. The blending of the worlds, technical and human, comes naturally to Owen because for him it's all about being part of something positive, doing whatever you do better and being able to look up from your work and smile.


Coaches, Trainers and Facilitators

Marie Farrugia

Consultant, Coach, and Facilitator

Marie Farugia Portrait

Certificate IV in Workplace Assessment & Training; NLP (neurolinguistic programming) -- Master level

Marie Farrugia is a coach, speaker, trainer and facilitator. She has worked with numerous public, private and not-for-profit clients: They have included: IBM -- Global Business Services; Commonwealth Bank; BMW Group Australia; Latrobe University; CPA Australia; Financial Planners Association of Australia; Master Builder's Association; Australian Red Cross; VECCI; various Councils/Shires and other Associations. Thousands of people across Australia and New Zealand have enjoyed and benefitted from seeing her in action.

The Victorian Chapter of the National Speakers Association of Australia voted her 2006 Speaker of the Year, based on her ethical conduct, industry contribution and speaking success.

Marie has extensive sales experience began as an Internal Sales Administrator then moving into full time sales roles in Telemarketing and Account Management in the Waste Removal, Building, Recruitment and Retail sectors.

Simon Madden

Coach, Trainer and Facilitator

simon madden portrait

15 years experience in education and 15 years management and sales experience. Executive member of the AFL Players Association. All-Australian Selection nine times. Australian rules footballer for the Essendon Football Club from 1974 until 1992. Played 378 senior VFL /AFL matches, 4th highest in VFL/AFL History. Won 4 Essendon best and fairest awards (1977, 1979, 1983 and 1984). Captained Essendon in the 1980 and 1981. Back-to-back premiership sides in 1984 and 1985, Winner of the Norm Smith Medal for best on ground in the 1985 Grand Final.

Few Australian footballers come close to matching Simon’s achievements at this elite level of football. With his experience in education, business and elite sport, Simon Madden has a unique outlook on what it takes to be successful. Couple this with his passion for improving people and you have a powerful formula for understanding and facilitating the process of winning.

Simon combines his years of experience and knowledge to provide you with the philosophies, insights and processes to assist you to develop and harness the strengths of your people. Driven by his underlying belief that if you improve your people you improve your business, Simon offers a range of services to help your people connect with their work, their colleagues and their clients in exciting and invigorating ways. Whether it’s a keynote motivational speaking engagement, a planned, tailored coaching program, an in‐depth training course for your leadership team or sales staff or a multi levelled, multi faceted engagement across your whole business; let us help you improve your people, align their aspirations with the goals of the organization and in turn improve your business.

Kelly Rothwell

Organisational Psychologist

Kelly Rothwell

Kelly is a registered Psychologist who has a particular interest in identifying and developing the potential within individuals and teams. Her professional training and experience enables her to have a scientific understanding of human behaviour, an ethical and genuine approach to consulting and people management initiatives, and a broad range of practical and technical skills and knowledge.

Kelly has had extensive experience in culture change and transformation, general human resources, leadership development, recruitment and consulting within the mining, heavy Industry, banking, and recruitment industries, across numerous countries and cultures. She has experience in selection methodologies and processes, performance management, career development, behavioural competency profiling, coaching, training and development, and change management. Kelly is skilled in a range of assessment tools including psychometric testing, assessment centres, structured behavioural interviewing, and tailoring selection and development packages for all levels of roles within business.

Her working philosophy is to partner with internal and external customers to identify their needs, determine the most optimal solution for a situation or challenge, and working alongside them to assist them in meeting their needs.

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