Barrett has been publishing sales articles, Research Whitepapers, and Annual 12 Sales Trends Reports for several years and more recently has published 21 e-books on sales and sales management. Barrett has also a large library of Videos (YouTube channel).

Feature writers on a regular basis for some of Australia’s most prominent business media outlets such as BRW, Smart Company and more recently IPA’s magazine The Public Accountant, Sue Barrett is regarded by many mainstream business press publishers & editors as the most authoritative thought leaders reporting and commenting on the selling profession and sales operations in Australia today.

Sue’s aim is to keep business leaders, salespeople and the general population informed and up to date on the latest in sales operational effectiveness including articles on:
sales philosophy & culture; sales leadership management and coaching; sales forecasting, metrics & measurements; customer satisfaction indexing; sales psychology, neuroscience, resilience & mindset, sales recruitment & sales assessments;sales performance modelling & sales force design; sales strategy & sales structure; sales incentives & rewards; key account management, and more.

Below you find a mix of our large sales resources.

Testimonials

“Lotus Filters has experienced solid recent growth, however we wanted to see if we could grow faster! After reading an article published by Sue, undertaking some research and meeting up, we decided to engage the team at Barrett to “help us sell better”. The brief has covered a number of key things including refining our sales messaging to the online Sales Essentials development program for our sales and key operational people. Along this journey Sue has facilitated workshops where her depth of knowledge and engaging delivery style has led to positive change in the business. Benefits derived include a very clear value proposition and a number of tools and techniques to help us all sell better – and the results are showing. We have no hesitation in recommending Sue to any business looking to enhance the way they sell.”

Graeme WilliamsonManaging Director, Lotus Filters

“Sue Barrett and her team has skilfully guided us through a key transitional time in our Company when it was critical to build our strategy and define the processes and tools that would support our key business objectives moving forward. Sue and her colleagues have the flexibility and diversity of skills and capabilities that adapt to the business requirements at any time. Sue is an engaging and inspirational facilitator and presenter and her strategic thinking coupled with practical implementation ensures organisations that work with her get high quality outcomes that achieve tangible results. The Barrett team quickly understands the nuances of a business and quickly builds key relationships that ensures she understands the immediate needs for the organisation and appropriate support for individuals. ”

Jill Johnstonformerly Head of People & Culture, Southern Cross Austereo (SCA), now Head of People & Development,

“It is absolutely satisfying to have coached and lead a team through a Development Program, and 6 months after the last module was completed a staff member explains to your team how they have just won a significant new customer 'because of the learnings' from the Sales Essentials program. And better still when that Sales person describes precisely which elements of the Sales Essentials Program he used, and how it impacted the prospect and the eventual outcome. Thanks Jens for your effort and support in leading me and my team through Sales Essentials, it's certainly added value to our business. ”

Andrew MartinRegional Manager, Rural Bank