Sales Essentials Shop - Sales Trends Reports, Whitepapers, 21 e-books on sales & sales management, Videos & Webinars

Barrett Whitepaper: The History of Sales Methodologies – Why Some Work and Others Don't 

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Barrett Sales Blog

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Mark Hand, Former General Manager(now Managing Director ANZ Retail & Distribution) and Brad Greenwood, Head of Business Development - Regional Commercial Banking
We worked closely with Barrett at the beginning of 2009 to develop a tailored Sales Program for ~300 Relationship Managers nationally. This program focused on understanding and developing core components for sales fitness through a very practical 3 day course - which included key concepts such more

What others are saying

"Barrett makes you challenge the conventional thinking in your organisation or workgroup in a way that is very focussed on improving performance, and introduces ideas and concepts that are often outside of traditional training."

Manager, Members Equity
"We must become the change we want to see."
Mahatma Gandhi

Everybody lives by selling something

Barrett partners with its clients to improve the effectiveness and efficiency of their sales operations.


Working as a team we enable our clients to:

  • Sell more, more effectively, at healthier margins and with less risk of failure
  • Make more informed decisions regarding 
    • Whom to employ
    • Who to train and coach
    • How to ensure a more effective sales force with better, sustainable bottom line results

Barrett educates and enables our clients to lead and run highly effective sales operations and sales careers. Our full portfolio of services.

We believe in the 21st Century that selling is everybody's business and everybody lives by selling something and that the definitions of ‘selling’ and ‘something’ are now very different. ‘Something’ used to be nothing more than products and services. In the 21st Century products and services are no longer enough on their own. Organisations have to be engaged in ideas, opinions, knowledge, wisdom, insight, advice and talent.

‘Selling’ used to be nothing more than product monologues – features and benefits dished up to a captive audience. In the 21st Century product monologues are redundant. Organisations have to do more than just ‘do a deal’. They have to engage with their increasingly informed clients, proactively identify opportunities and have a meaningful dialogue around service, relationships and results.

If you want to succeed in the 21st Century then you have to change your thinking to change your world.

At Barrett we believe that there are very few absolutes and everything is subject to reinvention. We believe that the best way to persuade people is with your ears – by listening to them.  We believe that selling & service go hand in hand - if you do not engage in proactive consultative selling you are doing a disservice to your clients and your business.

To us ‘selling’ is about the fair exchange of value. We give everybody access to life skills, tools, knowledge and personal insights so that we are all able to communicate and proactively sell ourselves effectively, ethically and confidently in any situation.  With Brain Science and Research at our core, we work across five key domains with respect to Sales MasterySales Consulting, Sales StrategyAssessment, Sales Training  and Sales Coaching

We instil the belief that in a 21st Century world selling is everybody’s business and everybody lives by selling something.

Sue Barrett

learn about your approach to training Sales Training

The purpose of Barrett's Sales Training is to give everyone skills, processes, tools and personal insight so that all are able to proactively and consistently sell effectively, ethically and confidently in any situation - whether you are ...   read more about sales training .....

discover how businesses can benefit Sales Coaching

Managing results and processes well but unsure how to coach people? Do you want to develop an area that is holding you back?  Is your coaching reactive, haphazard or limited to informal chats? Are you loosing talented staff to competitors?

barrett assessments Assessments

At Barrett we are staffed by a lead team of experienced, qualified business professionals skilled and accredited in the use of a range of proprietary assessments tools, simulations more about Assessments ...

map individuals or your team to create the blueprint of a sales person Sales Talent

Hiring sales talent, especially sales people who can sell sounds straight forward but given the nature of selling, the messiness of relationships and the behaviours that make ... read more about hiring sales talent ... 

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