If you’re not selling, you’re supporting someone who is

By / / Attitudes & Behaviours, Brand & Reputation, Collaboration, Communication, Customer Service, Marketing

Last week I wrote about ‘making promises you can keep and keeping the promises you make’ and when the rhetoric and reality do not coincide thus leaving customers disappointed at best and downright cynical and mad at worst.

No business is perfect that’s for sure; however, if the intention of the business and its people is to genuinely help and serve customers for a fair exchange of value (whatever that is deemed to be) then everyone in the company needs to be trained -in what is relevant to each role: how to sell, serve and/or communicate- to a …

If you’re not selling, you’re supporting someone who is Read Post »

Make promises you can keep & keep the promises you make

By / / Attitudes & Behaviours, Brand & Reputation, Marketing

You may have noticed in recent times that many companies, especially larger organisations, are focusing their marketing and advertising efforts on trying to portray themselves as caring and empathic to whatever cause they think is important to us; the ‘we understand you and what you are going through’ approach; trying to talk to us in a personal, friendly manner like they are our closest friends, and your call is ‘really’ important to us ‘trust me’ tones.

Well, I am not buying it at all. And neither are many other people. We’ve had enough.

Why? Because the rhetoric very rarely matches the reality …

Make promises you can keep & keep the promises you make Read Post »

Sales Trend 7 – Beyond Sales KPIs

By / / Attitudes & Behaviours, Coaching, Performance Management, Sales Coaching, Sales Leadership, Sales Trends

The 2015 Sales Trend 7 – Beyond Sales KPIs see our focus shifting to how we can get closer to the moments of truth and measure sales effectiveness in a complex world. In a nutshell, this trend is showing leadership moving from a deficiency orientation (i.e. performance management when things go wrong) to a competency orientation (i.e. coaching people to achieve their best performance). It is important to note that this trend also requires a mindset shift amongst the managers involved in such a transformation.

Most companies at some stage in their history have struggled with identifying the …

Sales Trend 7 – Beyond Sales KPIs Read Post »

The key to opening more sales opportunities

By / / Attitudes & Behaviours, Collaboration, Networking

The advent of the digital revolution and social networks had a huge impact in the number of people we are connected to. Now, I encourage us all to take a moment to think about the people we know personally. Imagine how many people that involves – just one degree away from us. Then think again about 2 or 3 degrees away and the numbers are astronomical.

Many of us have heard about the 6 degrees of separation concept which says that we are all only 6 people away from everyone else in the world. Well, with digital networks …

The key to opening more sales opportunities Read Post »

Insights into why I started my own business – Part 2

By / / Attitudes & Behaviours, Environment & Sustainability, Ethics & Values, Life Skills, Success, Sustainability & Environment

As mentioned in the article from last week I was invited to be part of the judging panel of The Duke of Edinburgh’s International Award – Victoria Young Business Hustler competition 2015. The programme is designed to give young business entrepreneurs the chance to further develop their capabilities and their businesses.

Here is Part 2 of my interview about how I started my own business and what continues to drive and inspire me today.

Interviewer: What do you believe is your greatest achievement in life so far?

Sue: I cannot point to any one achievement as being the greatest because …

Insights into why I started my own business – Part 2 Read Post »

Buyer-Supplier Relationships: Finding Value beyond Price

By / / Attitudes & Behaviours, Procurement, Sales Research

A call to action – be a part of a ground breaking research project and tell us what you think about the current state of Buyer / Seller Relationships. (See our survey link below)

We have previously written about the importance of healthy buyer-supplier relationships and how we are approaching a rather worrying state where buyers are chasing suppliers in a race to the bottom.

But, what can be done to improve the buyer-supplier relationship and avoid this outcome? What can suppliers do?

As a supplier, do you feel valued by your buyer organisations? That your insights are sought, that …

Buyer-Supplier Relationships: Finding Value beyond Price Read Post »

First Aid Kit for a Sales Recovery

By / / Attitudes & Behaviours, Business Acumen, Call Reluctance, Education in Sales, Prospecting, Sales Strategy, Sales Tips

Many of us have been there and some of us are yet to experience the gut wrenching experience when we finally, consciously realise that our sales pipeline and revenue numbers are in drastic decline and we are in deep, deep trouble. We realise all too dramatically that we are having the business and sales equivalent of a heart attack.

The brutal facts finally hit us hard in our face, our chest, our guts and we realise we may not survive.

Yet, the causes and signs were there for us all to see. Like a heart attack, a combination of activities caused this …

First Aid Kit for a Sales Recovery Read Post »

Sales Cheerleader or Genuine Sales Coach?

By / / Attitudes & Behaviours, Coaching, Sales Coaching, Sales Leadership

Admit it, we all like a bit of encouragement every now and then. Yes, there are those who want it on a more frequent basis than others but whatever our frequency it’s nice when we have someone cheering us on, someone in our camp who wants to see us succeed.

I remember many years ago, in 1993, running my first ever half marathon at the Melbourne Marathon and how important encouragement became as I neared the end of the run. For me to run a half marathon was a new and daunting task as my main sport is swimming. I had …

Sales Cheerleader or Genuine Sales Coach? Read Post »

2015 Sales Trends Event – How to sell better in a complex world

By / / Attitudes & Behaviours, Ethics & Values, Sales Leadership, Sales Trends, Strategy, Success

On Wednesday 6 May we hosted our 2015 Barrett 12 Sales Trends Annual Business Breakfast where many senior business and sales leaders came to hear about and discuss the theme for the event this year, ‘Transparency and the Middle Path’ – How to sell better in a complex world. It was great to see the room filled to capacity again as it was for the inaugural event last year.

It also gave us the opportunity to formally celebrate our 20th year in business and thank the Barrett team and our clients and supporters, many of whom were there …

2015 Sales Trends Event – How to sell better in a complex world Read Post »

Courageous Sales Leadership and a compelling Sales Mission

By / / Attitudes & Behaviours, Sales Driven Organisations, Sales Leadership

Are you the type of person who looks back and dreams of the ‘good ‘ol days’ or the sort of person who looks forward to the future searching for what can be?

It may or may not surprise you that many more people look back rather than forward to what is possible. Wanting things to remain the same, for whatever reason, be it for power, fear of change, loss of face, etc. many people can find themselves with their heads in the proverbial sand as the world passes them by.

Off the back of the article from last week …

Courageous Sales Leadership and a compelling Sales Mission Read Post »

Scroll to Top