Selling is not a dirty word

By / / Attitudes & Behaviours, Ethics & Values, Sales Culture, Sales Relationships

We are not born with our beliefs or values, they are taught to us. Our thoughts, feelings, views and opinions about the world are shaped by our experiences of many people and many things. They are coloured, rightly or wrongly, by our perceptual filters which we learn from others.

‘Watch who you let near your mind’ is a statement that is often quoted in my articles and for good reason. It takes between 6-8 weeks to unwittingly pick up and adopt another’s views, beliefs and perceptions and own them as your own if we do not question and thoroughly examine the …

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What’s channel stuffing and why is it problematic?

By / / Ethics & Values, Sales Forecasting, Sales Management, Sales Measures - Inputs & Outputs, Sales Pipeline, Sales Planning, Strategy

How much do you actually sell? How profitable are your sales? How accurately can you forecast your sales results? How many ‘returns’ do you receive? How often do you need to discount? How often are you left with old stock? What are your sales cycles? Are your sales people rewarded on volume only or on margin, account growth, account retention, and customer satisfaction?

The answers to these and other key questions will tell you just how effective a sales force is functioning, how they measure their effectiveness, how they think about their business, their customers, their careers, and how likely they …

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Buyer beware – scammers and fraudsters on the prowl

By / / Ethics & Values

‘Buyer Beware’ is a phrase that has been around for a long time and for good reason. There are enough stories in circulation to know that not all sales people or businesses behave honourably, and some are nothing more than fraudsters and scammers. With the market getting more crowded everyday, the need to attract buyer attention and grow revenue, and the rise of the online business model, buyers should beware.

While most businesses and their sales people want to attract and work with viable prospects and customers, there are those less than honourable sales and business people who are after victims, …

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Why is ‘cheap’ a false economy?

By / / Attitudes & Behaviours, Ethics & Values, Negotiation, Procurement, Sales Culture, Strategy

Understandably everyone wants to save money, especially in these times, however we need to be aware of falling victim to false economy. False Economy is an expression that refers to an action which saves money at the beginning but which, over a longer period of time, results in more money being wasted than being saved.

For instance, I have never understood why some people will drive half an hour across town to get their petrol two cents a litre cheaper, all the while using up what they may save by driving across town, notwithstanding the time it took to travel there …

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What does Fidelity have to do with selling?

By / / Ethics & Values

The virtue of Fidelity is often associated with personal relationships, in particular, marriage. However, I would like to propose that we consciously extend this virtue to all aspects of our lives, including the functions of sales and service.

Why?

Because fulfilling our obligations and keeping our promises are critical to attracting and especially retaining customers. The way in which we keep our promises and fulfil our obligations (or not) has a dramatic impact on our reputation, brand, and ongoing viability as a business.

First let’s take a look at what ‘fidelity’ actually means (source www.dictionary.com):

  • Fidelity: 1494, from M.Fr. …

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‘Great’ at sales but they don’t ‘fit’ the culture

By / / Attitudes & Behaviours, Ethics & Values, Recruitment & Sales Recruitment, Sales Culture, Sales Excellence Acadamy, Uncategorized

Sound familiar? A ‘good’, maybe even ‘great’, salesperson is recruited and hits the ground running, kicking sales goals in the new role, however within a short space of time they have alienated their team, decided that the role is not for them, and left the organisation. As we know the cost of this selection is huge and begs the question, why did this ‘great’ salesperson not work out?
While there are many possible scenarios and reasons, we often find that a major contributor is the cultural ‘fit’ between the individual and the organisation. In recent times there has …

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Are you creating competing motivations in your sales force?

By / / Ethics & Values, Sales Leadership, Strategy

How to incentivise and reward sales people has long been a contentious topic. Too many times I have seen businesses set up incentive programs that reward the wrong behaviours which can affect team morale, client relationships, sales, staff retention, and so on.

For instance, I recently met the managing director of a medium sized software business who asked me why would his sales people keep selling one version of their product when they had been instructed to also sell in a newer more comprehensive version of the product.

I asked him two questions:
1. “How do your sales people get incentivised for …

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Does everyone live by selling something?

By / / Attitudes & Behaviours, Brand & Reputation, Education in Sales, Ethics & Values, Marketing, Procurement, Sales Culture, Sales Driven Organisations, Sales Excellence Acadamy, Sales Leadership, Sales Skills, Teamwork, Vision, Mission & Purpose

‘Does everyone live by selling something?’

My desire to seek answers to this question was ignited back in the late 1980’s when I came across the quote ‘Everyone lives by selling something’. The quote was coined by Robert Louis Stevenson, Scottish novelist, poet, travel writer and author of ‘Treasure Island’, in the late 1880’s some 100 years earlier.

It is interesting to note that Robert Louis Stevenson (1850-1894) was a leading representative of Neo-romanticism in English literature. He was also greatly admired by many authors such as Ernest Hemingway, Rudyard Kipling, Vladimir Nabokov and others. Most modernist writers dismissed him, however, because …

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Creating the right environment

By / / Ethics & Values, Sales Culture, Sales Driven Organisations, Sales Leadership, Sales Management

I was running a ‘train the sales trainer’ session with some experienced, professional Sales Managers the other day. The session I ran is designed to equip these managers to run mini sales training modules of as part of our sales fitness programs. Many manages are not trained facilitators and so we make sure we give them the information they need to set up an effective learning environment. All was going well until we came across the content entitled “Creating the right learning environment” which is a practical guide about what you need to prepare and take into account when setting …

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The Hard Sell

By / / Ethics & Values, Negotiation, Sales Culture, Sales Relationships

I declare right up front that I am not, and never have been a fan of the Hard Sell. You have probably guessed that from all my previous posts.

And if you ask most people about what they think about the profession of selling they will often describe something akin to the ‘Hard Sell’. Of late I have also noticed a rise in ‘hard sell’ stories where people are being unnecessarily pressured to buy or sales people being pressured to sell at almost any cost.

The hard times may be pushing some people to do things they wouldn’t normally do like the …

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