Sales Trend 1: Selling in times of social mistrust

By / / 12 Sales Trends Pages Category, Attitudes & Behaviours, Ethics & Values, Optimism

Sales trend 1 from the Barrett 12 Sales Trends for 2019 tackles the issue of selling when trust in businesses and institutions is low.

While there has never been a better time to be alive with access to wonderful resources and opportunities, amazing innovations, advances in technology and better healthcare, that can encourage the potential for our evolution and mutual prosperity, there is a shadow of mistrust that is following us everywhere.

We have more choices than ever before, and yet, we are more wary, cynical and cautious. We are flooded with oceans of information that are polluted with fake news …

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24 years in business and 24 Big Lessons to share

By / / Attitudes & Behaviours, Brand & Reputation, Entrepreneurship, Ethics & Values, Opportunity, Optimism, Selling Better, Success

This week marks the 24th anniversary since I founded Barrett and, over the summer break, I had some time to reflect upon myself, my business’ journey and the many, many lessons learned over the last 24 years.

We often get our ‘business lessons’ from big corporates about how to do this or that; however, I have found that many of these corporate lessons do not always translate well into small (few than 20 employees) to medium sized businesses which make up over 90% of all business in Australia.

So given that I fall into that 90+% category and have managed to …

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12 Sales Trends for 2019 – Trust me, I’m in sales

By / / 12 Sales Trends Pages Category

Trust is a vital element in our lives and, as such, it has been studied and debated for centuries.

Trust is the belief that someone or something is honest and will not harm you, or that someone or something is safe and reliable. Trust is necessary to the ongoing wellbeing of societies including business.

For the purposes of this report, we have contained trust to the business environment.

We have chosen to use the definition of trust that has been promoted by the Harvard School of Business, which is that for trust to exist in any given situation the following 3 elements have …

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Sales trend 12 – Sales Coaching, at the core of sales success

By / / 12 Sales Trends Pages Category, Coaching, Sales Coaching

The last sales trend of the Barrett 12 Sales Trends Report for 2018 is about sales coaching.

In recent years, sales leadership coaching has continuously grown in acceptance by the managers involved in this task, as well as in its meaningful incorporation into the overall sales architecture of sales organisations. It has shifted from being an additional Learning & Development opportunity to becoming a central and critical part of the overall evolution modern sales operations are going through.

When sales management coaching first received broader recognition some two decades ago, it was regarded as a great opportunity to train salespeople in …

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Ignore customer relationships at your peril: The demise of out-of-touch political parties

By / / Attitudes & Behaviours, Brand & Reputation, Communication, Optimism, Selling Better, Strategy, Success

Even in the advent of big data, the nature of developing genuine customer relationships is generally not understood well enough by most businesses, and is not often on the agenda for thorough examination.

This got me thinking about political parties and the nature of their relationships with their party members and the broader communities upon which they rely upon to get elected.

In speaking with Leslie Roberts, Principal of ERM Advisory, he states that ‘In advice-based professional practices, such as accounting, financial planning, legal services, etc. it is all too common for the topic of customer relationships to be subject to gut-feeling, …

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Using ‘Intelligent Practice’ to enhance Sales Mastery & Results

By / / Attitudes & Behaviours, Coaching, Education in Sales, Sales Coaching, Sales performance, Sales Process Maps, Sales Results, Sales Skills, Sales Tips, Sales Training

In a time poor world, many people including sales leaders and salespeople often bemoan the fact that they cannot seem to make time for important things like continued professional development, coaching, and thorough planning thus leaving their evolution and sales results to chance.

Rushing through the day, responding to ‘urgent’ matters and deadlines, getting in and out of sales meetings as quickly as possible, doing the bare minimum with CRM and reporting, with little or no time for reflection or developing mastery in their core capabilities seems to be the lot of many sales teams today.

When we rush through tasks, client …

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Some key guidelines for Negotiations in Sales

By / / Attitudes & Behaviours, Negotiation, Sales Skills, Sales Training, Solution Selling

We are regularly asked by sales managers to provide negotiation skills training for their salespeople. However, after talking with them about their team’s situation and development priorities, it is quite clear, 90% of the time, that their people do not need negotiation skills training, what they really need is consultative solution selling skills training instead.

The reason many sales managers and sales teams find themselves in this situation is they think every time their salespeople hit an objection they must negotiate. Far from it. The easiest way to eliminate objections is by taking the time to understand your …

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The road less travelled – Selling Better

By / / Attitudes & Behaviours, Brand & Reputation, Entrepreneurship, Ethics & Values, Opportunity, Selling Better

On 9 January, 1995 I took the road less travelled when I chose to start my business dedicated to Selling Better rather than follow the traditional path of Selling More, and that has made all the difference.

As a business owner, entrepreneur, and pattern systems thinker amongst other things, it has been a fascinating and interesting journey of discovery on many levels: personally, professionally, intellectually, culturally, ethically, philosophically, and systems-wise.

While I am originally a science graduate who specialised in medical and biological subjects, I have adapted and evolved into an architect, engineer, behavioural scientist and philosopher who focuses …

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Sales Trend 11 – Sales cycle taking longer (much longer)

By / / 12 Sales Trends Pages Category, Attitudes & Behaviours, Procurement, Sales Trends

Sales Trend 11 from the Barrett 12 Sales Trends Report for 2018 explores the sales cycle and looks at the factors that are making it longer.

In a B2B environment, the sales cycle is usually defined as the days/ weeks/ months that pass from the first time a salesperson makes contact with a lead to the moment the client signs the contract. However, most definitions of ‘sales cycle’ have flaws because it’s nearly impossible to have one definition applicable to every business. Sales cycles vary enormously from industry to industry and organisation to organisation.

Regardless of what your definition of a …

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12 things we’ve learned so far about Selling Better in a 21st Century world

By / / Attitudes & Behaviours, Ethics & Values, Life Skills, Opportunity, Optimism, Sales Culture, Sales Results, Selling Better, Success

My team and I have been studying sales teams, salespeople, sales operating systems, sales strategies, sales processes, and sales cultures across a wide variety of industries in the public and private sectors, N4P and government since 1995 and we have seen and learned a lot of things.

Here is some of what we have learned:

  • Selling is everybody’s business and everybody lives by selling something
  • Selling starts with opportunity and purposeful optimism
  • Selling is the vehicle that allows opportunity to flourish and people to prosper; nothing happens until something gets sold
  • Selling at its best is when humans solve …

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