When people in business hear the term ‘sales system’ they usually associate it with some sort of platform, application, or CRM. Some place where all the sales troubles and other bits will be contained, from pipeline management to post-sales calls, or anything in between.

At Barrett, when we talk about a ‘sales system’, or a ‘systems-approach to selling’ we refer to something different.

Sales System

A Sales System is an open system that exists within the environment of an organisation and interacts with its markets, customers, competitors and society. A Sales System, like Marketing, is the interface between our business and our markets …