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Want to find & own uncontested markets? Try Blue Ocean Strategy

In today’s cluttered business landscape and global marketplace, finding uncontested markets to sell into and own, free of competition, at least for the foreseeable future, is getting harder, and harder and harder.

Developing innovative ideas that turn into something new, unique and viable, are not easy to copy, and deliver revenue and healthy margins is equally tough.

Rethinking our marketplaces, our traditional customers and non-customers, and how we sell and deliver real value to them, that they are prepared to pay for, well that’s another difficult challenge too.

Most businesses these days find that they are increasingly competing head to head with direct and indirect competition, … read more by subscribing.

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