This is Trend 7 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here.
In 30 seconds
Excellence in sales team performance relies on a balance between well-established processes and individual agency. Sales and service processes offer consistency, efficiency, scalability, and risk management. Agency fosters adaptability, creativity, ownership, customer-centricity, and empowerment. Combining both is essential for success. Processes provide a framework for creative thinking, balanced risk-taking, and increased employee engagement. Striking this balance ensures outstanding performance, even in a rapidly changing business landscape.
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