How should I assess a sales recruit?

Last time I wrote about what we should be looking for in a good sales recruit.

This time we will look at how we go about assessing a sales recruit.

There are a myriad of ways you can assess someone – some are legitimate and purpose built for sales recruitment while other methods wouldn’t stand up in a court of law even if they work for you. 

Let’s take intuition or gut feel for instance.

There is nothing wrong with using your gut feelings or intuition; however, using it as your only source of assessment criteria will make it hard for you to defend your decisions to … read more by subscribing.