Last week we talked about what we can control and influence in sales, especially in uncertain times. This week is looking at what we cannot control in sales and how to learn to live with it.
What (and who) we cannot control
Let’s face it, we operate in a complex world where many things are outside our direct control and influence, yet these very things can influence and affect ourselves, our clients, markets, and communities. There are some very interesting frameworks that can help us separate out a range of factors that affect our market places, communities, and countries.
[1]PEST analysis (‘Political, Economic, Social and Technological analysis’) describes a framework of macro-environmental factors used in … read more by subscribing.
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