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Beyond Growthism: Selling Better for a Sustainable Future

By / / Blog, Business Growth, Environment & Sustainability, Human-centred, Sales Growth, Selling Better, Sustainability & Environment

In 30 seconds

Business growth and selling more are usually a top priority for business leaders, and this has been the case for the last 50 years But, our societies -with the rise of inequalities- and our planet -of limited resources and in a state of environmental degradation- cannot sustain growthism (growth for the sake of growing) anymore. We must look for better ways of doing business, models that deliver better outcomes for business, people, and the planet.

In 2 minutes

Business growth and selling more are usually a top priority for business leaders.

‘How do we sell more? How do we grow market …

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Leading With Clarity & Courage

By / / Attitudes & Behaviours, Blog, Emotional Intelligence, Leadership, Sales Culture, Sales Leadership, Sales Management

In 30 seconds

Command and control or administration-focused leaders hinder progress and create toxic environments. Servant and transformational leadership styles provide better alternatives. By prioritising employees’ needs, fostering communication, and encouraging innovation, servant leaders create thriving organisations. Transformational leaders inspire growth, building positive work environments. Effective leadership demands courage and clarity, enabling tough decision-making and transparent communication. Inspiring teams requires articulating a vision, embracing risk, and instilling confidence. By fostering trust and collaboration, leaders drive sustainable outcomes.

In 2.5 minutes

What type of leader would you prefer?

  • One who likes to control everything and everyone around them, only letting people know something if it …

Leading With Clarity & Courage Read Post »

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What Consumers Want

By / / 12 Sales Trends Pages Category, Buying, Customer experience, Human-centred, Sales Growth, Sales Strategy, Strategy

In 30 seconds

Consumers now demand transparency from businesses. They want -and have the right- to know how and where their products were made, the environmental impact, how the business treats their employees, and how much tax they pay. B2C and B2B clients also expect omni buying channels with access to a human when they need or want to. With the increase in online transactions and businesses storing more of our data and behaviours, the risk of data breaches is growing, clients want to know how their data is used and protected. Transparency can be the great equaliser. Consumers –B2C and …

What Consumers Want Read Post »

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Reflect, Adapt, and Succeed: The Stop-Start-Keep Approach

By / / Attitudes & Behaviours, Blog, Resilience, Sales performance, Sales Results, Self Development, Success, Uncategorized, Wellbeing

In 30 seconds

It’s the end of the financial year in Australia, and it’s a good time to recognise our successes and reflect on what we’ve learned on the financial year 22/23.

At Barrett we use the “Stop, Start and Keep doing” tool:

  • Stop – What do I/we want to Stop Doing? Identify practices, behaviours, or processes that don’t work for you/your team. This way you can phase it out.
  • Start – What do I/we want to Start Doing? Identify new practices, behaviours, thoughts, or processes that could bring positive change.
  • Keep doing: What do I/we want to Keep Doing? Acknowledge what works and successes …

    • Reflect, Adapt, and Succeed: The Stop-Start-Keep Approach Read Post »

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    We’re All in Sales – An Internal Team’s Journey

    By / / Attitudes & Behaviours, Blog, Education in Sales, Everybody Lives By Selling Something, Human-centred, Sales Skills, Value Based Selling

    In 30 seconds

    Lately, I have been working with internal teams of an ASX-listed business. These teams include Audit & Risk, Business Consulting, People & Culture, and Diversity & Inclusion.

    Initially unsure about their needing to know how to sell, these teams have embraced the concept of incorporating human-centred solutions and value-based selling strategies into their interactions with internal stakeholders. Whether providing consulting support, ensuring compliance, reporting accurately, or promoting diversity, these teams need to engage, listen to, and persuade their clients to adopt new ideas and practices aligned with corporate goals and governance obligations.

    As the Audit & Risk Team said, ‘We’ve …

    We’re All in Sales – An Internal Team’s Journey Read Post »

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    Sales Strategy: Driving Business Success

    By / / Blog, Business Growth, Human-centred, Sales Strategy, Strategy

    In 30 seconds

    Sales Strategy is how a business organises its sales efforts to go to market, who it is going to sell to, and how it is going to create real value within the given marketplace with its customers.

    A business strategy is essential, but it doesn’t materialise until sales takes it to the field. A sales strategy directs sales efforts with clarity and consistency, unlocking opportunities and driving better and sustainable results.

    Sales strategy is the vital link that transforms ideas into action, ensuring that businesses thrive in the marketplace.

    In 2.5 minutes

    Sales Strategy is how …

    Sales Strategy: Driving Business Success Read Post »

    EQ or RQ

    From EQ to RQ: The Evolution of Emotional Intelligence

    By / / Blog, Emotional Intelligence, Human-centred, Resilience, Sales Skills

    In 30 seconds

    EQ – emotional intelligence – has been top of mind in business since the 1990s.

    Mastering EQ is essential to personal and professional development when it comes to performing well in leadership, sales and service, or any other role, paid or voluntary.

    However, mastering EQ is not enough to help us succeed in business and in life. For people and organisations to flourish and prosper, the nature and quality of human-to-human relationships matter.

    This is where RQ – relational intelligence – comes into play.

    RQ is about self AND other awareness, ethical intelligence, creating a deep sense of mutual trust underpinned by …

    From EQ to RQ: The Evolution of Emotional Intelligence Read Post »

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    AI AND Humans

    By / / Attitudes & Behaviours, Blog, Business Growth, Forecasting, Human-centred, Sales Forecasting, Sales Trends

    Sales Trend 6 of the Barrett’s 12 Sales Trend Report for 2023 is about the challenges and opportunities of incorporating AI in a human-centric business.

    Interview with KARL MATTINGLY // Founder of DYSRUPT LABS

    In 30 seconds

    AI is a tool that saves time, money, and worry while uncovering valuable insights for businesses. Karl Mattingly, founder of Dysrupt Labs, emphasises the importance of human-centric AI. By reducing human error, AI can improve customer experience, accelerate discoveries, and enhance healthcare outcomes. Karl highlights the value of a hybrid human-AI approach, where AI partners with human experts to produce superior results. While …

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    Unlocking Success: From Sales Challenges to Extraordinary Results

    By / / Blog, Business Growth, Opportunity, Sales Growth, Sales Operations, Sales Research, Sales Results, Selling Better

    In 30 seconds

    We conducted some internal research here at Barrett by collating and analysing all the sales issues that appear in briefs that we have taken from clients and prospects since 2018. We found that nearly 90% of the problems faced by businesses we have engaged with can be attributed to two crucial areas – inconsistency in sales standards and sales coaching, and lack of clear go-to-market sales strategy and compelling value propositions – Why Us.

    In 2.5 minutes

    As we approach the end of the financial year here in Australia and businesses are looking at where to invest their budgets for …

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    Aligning Sales & Service for Better Sales & Client Retention

    By / / Blog, Customer Service, Sales Driven Organisations, Selling Better, Teamwork

    In 30 seconds

    Aligning sales and service teams is vital to healthy client relationships and maximising sales opportunities. While marketing focuses on communicating to groups through branding and advertising, sales and customer service talk to individuals. Despite their interdependence, these teams often work in silos and have different key performance indicators. This separation can result in lost clients and hinder business success. To address this, organisations have to develop collaboration between sales and service teams. By working closely together, these teams can nurture client relationships and respond promptly to their needs. Selling in the team is equally important as selling the product, service, or solution.

    Aligning Sales & Service for Better Sales & Client Retention Read Post »

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