Ever been asked straight up at the beginning of a prospective client meeting, “So what do you do?” despite your sincere intention to ask questions of your prospective buyer rather than talk about yourself?

I bet you have and I bet you found yourself on more than one occasion feeling somewhat uncomfortable because:

a) You didn’t know what to say quickly and succinctly thus making yourself feel and look a bit silly;

or

b) You ended up talking about your business, your products and yourself ad nauseam while watching your client or buyer’s eyes glaze over.

Hmm Awkward … why do …