Sales Strategy: Ditch short-termism for robust sales strategies that drive more & better sales now & over the long-term

‘If you don’t know where you’re going, every road will lead you nowhere’.

This famous quote is attributed to Henry Kissinger.

Why have I led with this quote? Sadly, in today’s busy, noisy and complex world, this quote represents a common state of affairs for many organisations’ CEOs, Executive Leaderships Teams, Sales Leaders and their sales teams who are struggling to make sales, retain their relevance with clients, and generate profit.

Instead, many are f
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