Skip to main content
Podcasts Interviews Videos Contact Us Shop twitter facebook pinterest linkedin youtube instagram

Get more sales by aligning your sales process to the buying process

In the classic Bill Murray movie Caddyshack, he tries in vain to catch a gopher (rodent) ruining the golf course. Eventually, it occurs to him that “in order to catch a gopher, you have to think like one…” It was a good movie, with good advice from Murray. And it is good advice for salespeople who want to “catch” customers: they need to think like their customers.

What this means is .....

Sign in using your email address to see the article.

Once we have verified you are subscribed, the full article (plus all other articles) will be shown and you do not have to provide your email address again for another 4 weeks.

* indicates required
Subscribe to our Mailing list for see more content.

Once you are subscribed, the full article (plus all other articles) will be shown and you do not have to provide your email address again for another 4 weeks.

* indicates required

We will not sell your details, please enter a correct email address. We also do not check the email address so to make this process faster. It's a fair exchange of value as you receive current and valuable information for a once a week email we send.