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Sales Trend 6 – External Sales Training AND Internal Knowledge

Blog_Trend6_External_Sales_Training_AND_Internal_Knowledge

This is Sales Trend 6 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here.

In 30 seconds

Combining external sales training with internal knowledge transfer is a trend for optimal sales team development. It’s a key factor to shift from just providing training to creating real change. External programs, whether off-the-shelf or customised, offer proven methodologies, efficiency, and broad industry insights. Internal knowledge contributes company-specific expertise, cultural alignment, product insights, and best practice. The synergy of both ensures well-rounded, tailored and relevant training programs with relevant and targeted content, equipping sales … read more by subscribing.

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