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Sue spoke with Chris Ashmore from Business Essential Daily about the 8 essential functions that sales leaders need to master.
Sales and sales management are quite different. Sales management is a particular skill that people can’t just pick up once they have been thrust into a leadership position. There are not many people that can pull this role off well naturally, so we have to develop these capabilities in our sales leaders.
You can listen to the 9:15 minutes interview here.
Or, if you prefer, you can read about the 8 Sales Management Essentials.
Remember, everybody lives by selling something.
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