The Difference between Generosity & Reciprocity & why this really matters

What is the difference between Generosity and Reciprocity and why does this matter?

In simple terms and for the purposes of our work in sales and business, and maybe life in general:

Reciprocity

Is the practice of exchanging things with others for mutual benefit. Think buying and selling and creating a fair exchange of value.

Generosity

Is the practice of giving something -time, money, food, kindness, advice, etc.- to people, usually, but not always, in need, without expecting something in return from the recipient of our generosity.

Seems pretty straightforward, doesn’t it? But we can get ourselves into all sorts of relationship tangles and create confusion if we are not clear … read more by subscribing.