As a consulting and education firm, we go into many organisations and they inevitably have a set of values i.e. integrity, honesty, passion, customer centric/obsessed, courage, and so on.
That’s nice on one level, but how are these values practised every day? How are they demonstrated and enacted?
This is usually the missing piece, which is why my preference is to be virtues driven rather than values driven.
Values and virtues are often seen as synonymous, however, they are quite different.
Simply put, values are goals or ideals or even opinions.
Virtues are behaviours showing high moral standards. Virtues are how we practice and demonstrate character.
A virtue is a trait or quality that is deemed to be morally good and thus is valued as a foundation of principle and … read more by subscribing.

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