Sales Role Design & Competencies
By defining exactly what outstanding performance looks like in your business, your organisation will be able to hire with confidence, develop with precision, and keep great people longer than competitors using generic frameworks.
The Problem: Most organisations rely on generic capability frameworks to hire, develop, and manage salespeople, and our research shows generic doesn’t work for a role as specialised as sales.
The Shift: Sales performance can be defined, observed, and measured, the same way any other specialised profession’s can.
The Solution: We build a customised competency framework for your sales roles, so you can recruit, train, coach, and manage against a clear, observable standard, not a guess.
Sales role design & competencies services
What We Do
- Sales Role Design – We help you make more informed hiring decisions and keep the people you hire progressing, using Barrett’s proprietary tools: our sales competency dictionary, sales job design process, and sales intelligence methodology.
- Sales Competency Dictionary – Purpose-built for sales and sales management roles, mapped across five levels, seven major categories, and 42 sub-categories, with specific behavioural indicators at each level. Built specifically to profile sales performance, not borrowed from a generic competency model. See our Sales Competency Dictionary
FAQ
- Can this be layered onto our existing competency framework? Yes, the dictionary is designed to complement most competency models already in use.
- Does this help with succession planning? Yes, the multi-level structure is built specifically to support career progression and succession decisions.
Speak to us about your sales training needs.
Talk to us, your selling better advisory team, and we’ll be able to advise you on the best training solution for your business.
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