Extraordinary sales leaders are made, not born.
Excellence in managing, influencing, coaching, and leading others is directly related by how well you understand, develop, and manage yourself. Excellence in people leadership and management is knowing the right processes to apply in the right situation coupled with the personal insight to know how to apply them wisely.
Barrett works with organisations to deliver sales leadership & coaching frameworks designed to help leaders get the best out of themselves and their teams. Each framework is shaped around the organisation’s needs and the role, core competencies, and individuality of each sales leader. This ensures sales leaders gain the knowledge, skills, tools and processes needed to confidently speak the language of leadership as they inspire their teams to greater heights.
Barrett Leadership & coaching
Our sales leadership and coaching framework is all about setting up a sales operating framework that hums like a well-oiled machine. However, unlike machines, humans need a purpose – a reason to focus their efforts. Without this, disengagement and haphazard behaviours are likely to emerge. That’s why our framework incorporates the 3 C’s – clarity, communication and consistency.
The multi-layered framework then weaves in tools, templates, tasks, how-to’s and other activities all aimed at creating a perpetual learning environment of sales excellence. This can include classroom, infield, online or 1on1 training along with activity reporting, best practice workshops, feedback sessions, learning and development plans, peer discussions, self-generative learning and other elements to support leadership growth and development.
Sales Essentials Coaching Resources
Our online and infield sales coaching kits provide everything sales leaders need to coach on selling processes such as sales planning, account planning, prospecting and business development, sales client communication, solution selling, the sales call, customer service, and behaviours such as Sales Call Reluctance®. No longer do you have to guess about what to look for, what to ask and what to do to develop your salespeople.
Sales Essentials Online Program Coaching Tabs
Our world class Sales Essentials Online course content has a coaching tab for each topic*. These coaching tabs contain One-on-One and Team/Group coaching guidelines, tools, templates and instructions. So you’re never without effective coaching content that show you HOW TO induct and continue to coach your people to sell better from day 1.
*Enterprise version
Ready for consistent, high-impact leadership coaching?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper.
Case Study
Selling Better Case Study: How to do it properly
Industry: Banking/Finance/Agribusiness Type: Public
Successfully combined two sales operations that came together due to a business acquisition. The project lead a complete culture and mindset shift across the entire organisation to improve the customer experience and lift sales.
The Simplicity Trap: Why Reducing Complexity Makes Selling Harder, Not Easier
In 30 seconds The Problem: Leaders confuse complexity with clutter. They think "making life easier" means cutting steps and removing structure. Result? They create a vacuum where chaos takes over. ...
31 Years of Selling Better: Why Your Seat at the Table Matters More Than Ever
In 30 seconds The Problem: Complex B2B sales requiring human relationships and risk navigation are being forced into transactional procurement processes designed to commoditize vendors and slash ...
Why Your Sales Playbook Needs a 2026 Upgrade
In 30 seconds The Problem: Most sales playbooks were built for a world that no longer exists. They're linear, assume predictable buyer paths and universal cold calling success, and were designed ...
What the Hell Happened to B2B Selling in 2025?
In 30 seconds The Problem: The B2B sales terrain fundamentally shifted in 2025. Cold calling stopped working for 71% of decision-makers under 40. Over 70% of buyers now use AI to research and shortlist ...
